Marketing Project Manager (Hybrid)

Stanford Health Care•Palo Alto, CA

19h•Hybrid

About The Position

The Marketing Project Manager is responsible for overall oversight of Marketing team deliverables, managing overall high level timelines and managing expectations of key internal clients. The job entails driving the successful delivery of marketing projects, stakeholder and resource management across a portfolio of various projects ranging from creative services, content creation, events, digital marketing, and advertising/marketing. This role coordinates internal resources and outside vendors to deliver projects according to each engagement's defined scope, and works directly with clients to ensure deliverables fall within the applicable scope and budget. The manager will coordinate with other departments to ensure all aspects of each project are compatible, and will hire new talent as needed to fulfill client needs. The ideal candidate is a creative and dedicated individual who will fit with our collaborative culture. Responsibilities also include developing and producing financial and management reports, analyzing new program/project proposals, evaluating intake, analyzing performance of existing programs, developing business plan projections for proposed programs, and developing methodologies for tracking and reporting progress and performance of projects/programs. The role is split into Program Management (25%), Project Management (50%), and Budget & ROI Management (25%). Program Management involves leading and managing process improvement, owning overall coordination of marketing team projects related to the overall program, ensuring alignment with overall marketing program, projects and priorities, building out project plans for team-wide transparency and high visibility across the Marketing department, and documenting program learnings for incorporation into future standard work processes. Project Management includes supporting and managing marketing initiatives, interfacing with project sponsors and working across multiple teams, acting as a driver for projects accountable for end-to-end completion, communicating project status to internal team, clients, and vendors, managing review and approval processes, meeting with clients to ascertain scope of work and clarify specific requirements, delegating project tasks internally and externally, tracking project/campaign performance, and developing comprehensive project plans. Budget & ROI Management involves meeting budgetary objectives and making adjustments to project constraints based on financial analysis, and developing detailed, multi-year business plan information for proposed programs including goals, specific actions, timelines, metrics and measures for on-going tracking, investment requirement, and economic performance over time.

Requirements

Bachelor's degree in a work-related field/discipline from an accredited college or university
Four (4) years of progressively responsible and directly related work experience
Relevant work experience in marketing, advertising, creative, e-commerce or related field
Demonstrated ability to manage multiple detail-oriented projects simultaneously
Demonstrated experience in achieving goals on time, with attention to detail and the resourcefulness to proactively identify and resolve potential problems and communicate any change in priorities to impacted stakeholders
Demonstrated critical thinking, problem-solving, collaboration and negotiation skills
Strong communication skills—written, verbal and presentation
Familiarity with project management software
Experience with process improvement and resource allocation
Advanced time management and analytical skills
Demonstrated experience in project management a marketing, creative or agency environment
Thoughtful and strategic approach to problem solving
A seasoned, experienced professional with general understanding of various facets of marketing and content creation
Experience in an environment which encompasses managing both large and lengthy projects to fast short-order work is essential
Ability to understand and contribute to complex marketing initiatives
Ability to manage multiple content projects on short deadlines
Ability to build consensus and work effectively within a cross-departmental team
Strong interpersonal skills, able to motivate and drive collaboration with other departments and stakeholders without direct authority over those groups
Strong written and verbal communication skills
Ability to quickly prioritize and comprehend through a framework to organize multiple parallel projects and priorities
Experience with project management tools and building project plans and frameworks for others to utilize
Manage an overall program with multiple team members and deliverables

Nice To Haves

Experience in rebranding a company or product is a plus
Familiarity with Workfront and SmartSheets

Responsibilities

Leads and manages process improvement; own overall coordination of marketing team projects related to overall program
Ensures that project/program is in alignment with overall marketing program, projects and priorities
Builds out project plans for team-wide transparency as well as high visibility across Marketing department
Documents program learnings for incorporation into future standard work process
Support and manage marketing initiatives
Interface with project sponsors and work across multiple teams
Act as driver for project, accountable for end-to-end completion of total project
Communicate project status to internal team, clients, and vendors
Manage review and approval process
Meet with clients to ascertain scope of work and clarify specific requirements of each project
Delegate project tasks internally and externally based on individual strengths, skill sets and experience levels
Track project/campaign performance, specifically to analyze the successful completion of short- and long-term goals
Develop comprehensive project plans to be shared and agreed upon with clients as well as other staff members
Meet budgetary objectives and make adjustments to project constraints based on financial analysis
Develop detailed, multi-year business plan information for proposed programs including goals, specific actions, timelines, metrics and measures for on-going tracking, investment requirement, and economic performance over time