Marketing Programs Specialist

Locus Robotics•Wilmington, MA

5d•$70,000 - $95,000•Hybrid

About The Position

As a Marketing Programs Specialist, you will support Locus Robotics’ growth by executing high-impact, multi-channel marketing programs that drive demand and pipeline. Working closely with Marketing, Sales, and broader GTM teams, you will coordinate campaigns, manage timelines, and ensure seamless execution across channels. You’ll leverage data, insights, and emerging AI tools to optimize performance and scale program impact. This role is ideal for an early-career marketer looking to build expertise in demand generation and campaign execution within a fast-paced, high-growth technology environment. This hybrid role is based in our Wilmington, MA office, with a requirement to be onsite 2-3 days per week. The role also includes up to 10% travel.

Requirements

Bachelor’s degree in Marketing or related field.
3+ years of experience in demand generation, campaign management, or pipeline development.
Strong copywriting and content development skills (email, landing pages, ads, webinars).
Proficiency with CRM and marketing automation tools (e.g., Salesforce or HubSpot, Marketo).
Proficiency with project management tools (e.g., Asana).
Strong cross-functional collaboration and stakeholder management skills with ability to manage multiple priorities in a fast-paced environment.
Data-driven, detail-oriented, and focused on measurable results.
Excellent English communication skills, both written and verbal, with the ability to engage diverse audiences effectively.

Responsibilities

Support multi-channel marketing programs from planning through execution to drive demand and MQAs.
Coordinate assets, timelines, and cross-functional workflows across Marketing and GTM teams.
Partner cross-functionally to support aligned program execution and reporting.
Pilot AI tools across the program lifecycle and share reusable workflows, prompts, and best practices with the team.
Deliver program reporting and insights to improve performance across audience, messaging, and channels.