Marketing Program Specialist
About The Position
The Marketing Program Specialist employs advanced marketing principles to develop marketing programs and execute tactics for paid online channels. Works on projects of moderate to complex scope where analysis of data requires evaluation of identifiable factors. Receives general instruction on day to day work, general instruction on new assignments. Responsible for developing strong relationships with agencies or third-parties to produce high quality creative or other deliverables (following guidelines) that can be approved by management. NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.
Requirements
- Advanced and demonstrated knowledge of functional marketing principles, concepts, techniques and applications
- Ability to achieve business goals by applying strong judgment, creativity and technical know-how to program management
- Ability to create programs that are aligned to key NCNU strategy
- Ability to implement direct response programs
- Visual, verbal and written communication skills, including proofreading and editing
- Ability to create, present and deliver clear and compelling presentations in a group setting
- 3-5 years experience with digital paid campaigns
Nice To Haves
- Ability to collaborate and influence internal and external business partners to resolve issues, gain needed information and influence outcomes
- Ability to analyze, interpret and/or compare multiple campaign results and trends to identify key learnings
- Direct Marketing Association Certification
- Advanced Degree preferred
Responsibilities
- Design and manage marketing and/or advertising programs to meet digital marketing objectives
- Write and gain approval of complex marketing briefs
- Identify trends and findings to improve future program performance. Conduct ongoing program testing, e.g. A/B
- Work with internal and external business partners including leadership team members to develop complex multi-tiered communication plans
- Act as vendor and agency relationship owner
- Manage budgets for multiple programs which are complex in nature. Manage monthly budget reforecast and variance explanations
- Manage ad-hoc projects
Benefits
- Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
- 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
- Medical, Dental, Vision, wellness program and more!
- Paid Holidays
- Paid Time Off – Team Members accrue paid time off monthly.
- Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
- Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
- Free AAA Classic Membership
- AAA Product Discounts
- Tuition Reimbursement Program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
