Sr. Marketing Program Manager - CTA
About The Position
The Standard is seeking a Sr. Marketing Program Manager to develop and execute strategic marketing and communications programs that drive customer acquisition, retention, and brand awareness. This role involves leading the planning, implementation, and optimization of integrated marketing initiatives aligned with business objectives. The position requires close collaboration with business stakeholders, embedded marketers, and cross-functional teams to develop effective marketing strategies and deliver measurable results. The manager will also oversee program budgets, performance metrics, timelines, and vendor relationships, ensuring high-quality execution. Additionally, they will provide project leadership, strategic recommendations, and ongoing communication to stakeholders, balancing business goals with customer needs and regulatory considerations. This position requires availability to work a schedule of 8:00 a.m. to 4:30 p.m. PST.
Requirements
- Bachelor’s degree required.
- 6+ years of marketing experience in a corporate marketing department or advertising agency.
- 2+ years of project management, account management, client service, or stakeholder relationship management experience.
- Proven experience developing and executing integrated marketing and communications programs, including digital marketing, content marketing, social media, advertising, events, newsletters, and web-based initiatives.
- Demonstrated experience managing multiple projects simultaneously, prioritizing work independently, and meeting deadlines with minimal supervision.
- Experience collaborating with cross-functional teams and influencing stakeholders across multiple levels of an organization.
- Experience working with external vendors, agencies, or business partners to execute marketing initiatives.
- Experience developing marketing programs, establishing objectives, and measuring program effectiveness through performance metrics.
- Experience managing program budgets and tracking expenditures against established goals.
Nice To Haves
- Degree in marketing or related field is strongly preferred.
Responsibilities
- Plan, execute, and optimize marketing programs and campaigns that support business goals.
- Lead cross-functional teams and external vendors to deliver marketing initiatives on time, within budget, and aligned with defined objectives.
- Build and maintain strong partnerships with business leaders and stakeholders, providing strategic consultation, program updates, and actionable recommendations.
- Develop marketing strategies, establish success metrics, monitor performance, and use insights to continuously improve program effectiveness.
- Manage marketing program scope, budgets, communications, and deliverables while ensuring quality standards, stakeholder alignment, and operational excellence.
Benefits
- Medical, dental, vision
- 401(k) plan with matching company contributions
- Annual incentive bonus plan
- Generous paid time off including 11 holidays, 2 wellness days, and 8 volunteer hours annually
- PTO increases with tenure
- Supportive, responsive management approach
- Opportunities for career growth and advancement
- Paid parental leave
- Adoption/surrogacy assistance
- Employee giving program that double matches donations to eligible nonprofits and schools
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What This Job Offers
Job Type
Full-time
Career Level
Senior
