Marketing Program Manager

AdvancedMD•South Jordan, UT

6d•Hybrid

About The Position

AdvancedMD is seeking a Go-to-Market Program Manager to own the operating cadence that translates the company's product roadmap into successful market launches. This role involves managing end-to-end launch orchestration, coordinating dependencies, timelines, and deliverables across Product, Marketing, Sales, Customer Success, and Enablement. This is a foundational hire for a new Product Marketing function, offering significant autonomy to shape processes, tooling, and cadence. The ideal candidate is a process-builder who thrives on organizing cross-functional complexity and establishing the operating rhythm for a growing function.

Requirements

BA/BS required
3–5+ years of experience in program/project management, GTM operations, or launch management within a B2B SaaS company
Demonstrated ability to manage multiple concurrent workstreams and cross-functional stakeholders without formal authority
Strong executive communication skills — able to distill complex, multi-team status into a clear, concise summary for leadership
Hands-on experience with program/project management tooling (e.g., Monday.com, Asana, Jira)
Comfort building and maintaining process infrastructure from scratch
A process-builder mindset: comfortable operating in a function that is still being defined, and taking ownership of designing the process
Excellent organizational skills and high attention to detail
Judgment to know when to escalate versus resolve independently

Nice To Haves

MBA preferred
Experience in healthcare technology, EHR, or another regulated-industry SaaS environment
Prior exposure to product launch, release management, or beta/GA milestone processes
Experience partnering directly with Product Marketing and/or Product Management functions
Comfortable with ambiguity — sees big, undefined problems and builds structured plans to answer the open questions
Insight-driven — translates research and insights into thoughtful go-to-market plans that deliver real business results
Range — equally at home shaping a business case for the executive team as fine-tuning the specific language that shows up in front of a customer
Organized — strong project management skills, able to manage multiple projects simultaneously as the hub of the wheel keeping things on track

Responsibilities

Own the master launch calendar and program plan across all launches.
Run weekly cross-functional syncs for active launches, including preparing materials, facilitating meetings, capturing decisions, and distributing follow-ups.
Track dependencies and gate criteria across Product, PMM, Sales Enablement, CS, and Marketing, proactively surfacing risks.
Maintain the tiered launch framework (Tier 0–3) and associated templates, applying appropriate process rigor based on revenue and timeline.
Serve as the operational owner of the launch tooling stack (e.g., Monday.com), ensuring launch status, timelines, and materials are current and visible.
Produce clear, concise launch status reporting for leadership, translating cross-functional details into an executive-ready view.
Partner with GTM channel owners (Sales, Sales Enablement, Marketing, Partner/Channel) to define launch activities, responsibilities, and timelines.
Sequence channel-specific deliverables (enablement assets, sales plays, campaign timing, training) against the master launch timeline.
Identify and resolve scheduling conflicts or resourcing gaps across channels before they impact launch timing.
Formalize a structured, GTM-inclusive Beta / EA / GA review process in partnership with the Product & Tech Operations team.
Convene stakeholders (Product, Engineering, Enablement, GTM) at each milestone checkpoint to assess technical, enablement, and GTM readiness.
Own the cadence and documentation for milestone reviews, including clear entry/exit criteria, sign-offs, and definitions of 'ready' for each function.
Partner with the Product & Tech Operations team on technical/product milestone tracking, while owning end-to-end accountability for enablement and GTM readiness.
Partner with the Head of Product Marketing on customer-facing roadmap visibility, translating upcoming features and timelines into appropriate formats.
Build cross-functional credibility and relationships within the first 90–180 days.