Marketing Program Manager

AdvancedMD•South Jordan, UT

22h•Hybrid

About The Position

AdvancedMD is seeking a Go-to-Market Program Manager to own the operating cadence that translates AdvancedMD's product roadmap into successful market launches. This role will manage end-to-end launch orchestration across every product launch, coordinating dependencies, timelines, and deliverables across Product, Marketing, Sales, Customer Success, and Enablement. This is a foundational hire for a newly built Product Marketing function, with significant latitude to shape process, tooling, and cadence from the ground up. The ideal candidate is a process-builder who thrives on bringing order to cross-functional complexity and is energized by building the operating rhythm for a growing function.

Requirements

BA/BS required, MBA preferred.
3–5+ years of experience in program/project management, GTM operations, or launch management within a B2B SaaS company.
Demonstrated ability to manage multiple concurrent workstreams and cross-functional stakeholders without formal authority over them.
Strong executive communication skills — able to distill complex, multi-team status into a clear, concise summary for leadership.
Hands-on experience with program/project management tooling (e.g., Monday.com, Asana, Jira) and comfort building and maintaining process infrastructure from scratch.
A process-builder mindset: comfortable operating in a function that is still being defined, and taking ownership of designing the process rather than waiting for it to be handed down.
Excellent organizational skills and high attention to detail, with the judgment to know when to escalate versus resolve independently.

Nice To Haves

Experience in healthcare technology, EHR, or another regulated-industry SaaS environment.
Prior exposure to product launch, release management, or beta/GA milestone processes.
Experience partnering directly with Product Marketing and/or Product Management functions.
Comfortable with ambiguity — sees big, undefined problems and builds structured plans to answer the open questions, rather than being intimidated by them.
Insight-driven — translates research and insights into thoughtful go-to-market plans that deliver real business results.
Range — equally at home shaping a business case for the executive team as fine-tuning the specific language that shows up in front of a customer, and knows which register a given moment calls for.
Organized — strong project management skills, able to manage multiple projects simultaneously as the hub of the wheel keeping things on track.

Responsibilities

Own the master launch calendar and program plan across all launches, regardless of size or complexity.
Run the weekly (or launch-cadence-appropriate) cross-functional sync for each active launch: prepare materials, facilitate the meeting, capture decisions and action items, and distribute follow-ups.
Track dependencies and gate criteria across workstreams (Product, PMM, Sales Enablement, CS, Marketing) and proactively surface risks before they become blockers.
Maintain the tiered launch framework (Tier 0–3) and associated templates, ensuring the right level of process rigor is applied to each launch based on revenue threshold and timeline.
Serve as the operational owner of the launch tooling stack (e.g., Monday.com), keeping launch status, timelines, and materials current and visible to stakeholders.
Produce clear, concise launch status reporting for leadership — translating cross-functional detail into an executive-ready view.
Partner with GTM channel owners (Sales, Sales Enablement, Marketing, Partner/Channel where applicable) to define what needs to happen, by whom, and by when for each launch.
Sequence channel-specific deliverables (enablement assets, sales plays, campaign timing, training) against the master launch timeline so nothing fires out of order.
Identify and resolve scheduling conflicts or resourcing gaps across channels before they impact launch timing.
Formalize a structured, GTM-inclusive Beta / EA / GA review process at AdvancedMD, in partnership with the Product & Tech Operations team — ensuring enablement and go-to-market readiness are part of the milestone conversation.
Convene the right stakeholders — Product, Engineering, Enablement, and GTM — at each milestone checkpoint so readiness is assessed across technical, enablement, and go-to-market dimensions.
Own the cadence and documentation for milestone reviews: clear entry/exit criteria for Beta, EA, and GA, who signs off, and what "ready" means from each function's perspective.
Partner with the Product & Tech Operations program management function on the technical/product side of milestone tracking, while owning end-to-end accountability for the enablement and GTM readiness lens.
Partner with the Head of Product Marketing on customer-facing roadmap visibility, helping translate what's coming and when into a format appropriate for external and field-facing communication.