Marketing Program Manager, Small Business and Wave

H&R Block•Remote, MO

6d•$101,200 - $161,900•Remote

About The Position

At H&R Block, we're helping small business owners run and grow their businesses with confidence through Block Advisors and Wave, and we're looking for a highly organized, collaborative, and results-driven Marketing Program Manager, Small Business & Wave to help bring our marketing strategies to life. Reporting to the Director of GTM Strategy, Small Business, this role will lead the planning, coordination, and execution of integrated marketing campaigns, product launches, and strategic initiatives across the Small Business Unit, serving as a key connector across Marketing to keep teams aligned, timelines on track, and campaigns moving successfully from concept to launch. If you thrive in bringing order to complexity, influencing without authority, and driving cross-functional execution, we'd love to hear from you.

Requirements

Bachelor's degree in Marketing, Business, Communications, Project Management, or a related field, or equivalent work experience
5+ years of experience in project management, program management, marketing operations, campaign management, or a related discipline
Proven experience leading complex, cross-functional initiatives from planning through execution
Strong organizational, project planning, and prioritization skills with the ability to manage multiple workstreams simultaneously
Demonstrated success coordinating diverse stakeholders and navigating competing priorities in a fast-paced environment
Excellent verbal, written, presentation, and stakeholder communication skills, with the ability to influence without direct authority
Strong problem-solving, risk management, and project management tool proficiency

Nice To Haves

Experience supporting integrated marketing campaigns or go-to-market initiatives, ideally for small business, B2B, or subscription products
Experience working within a Marketing Operations, Program Management Office (PMO), or similar environment
Familiarity with Agile marketing methodologies or software product launch cycles
Project Management certification (PMP, Agile, Scrum, or equivalent)
Experience working in a highly matrixed organization

Responsibilities

Lead the planning, coordination, and execution of integrated marketing campaigns, product launches, and strategic initiatives across Block Advisors and Wave
Partner with GTM Strategy and marketing leaders to develop project plans, timelines, and launch requirements
Align cross-functional teams around priorities, objectives, milestones, and deliverables
Coordinate work across marketing, product, lifecycle marketing, creative, operations, finance, legal, and compliance teams to drive successful execution
Facilitate project meetings and working sessions to maintain momentum, accountability, and stakeholder alignment
Monitor project progress, identify risks and blockers, and proactively drive resolution
Manage campaign calendars, product release schedules, dependencies, and project documentation throughout the lifecycle
Ensure campaigns and initiatives launch on time, within budget, and in support of business goals
Provide regular status updates, reporting, recommendations, and budget visibility to marketing leadership
Foster collaboration, transparency, and adaptability while helping teams navigate competing priorities and changing business needs