Director - Small Business Site Marketing
About The Position
The Director of Small Business Site Marketing will lead the digital acquisition strategy for the U.S. Small Business prospect website, overseeing the end-to-end customer shopping experience across americanexpress.com. This leader will define the strategic vision for how prospective customers discover, evaluate, and apply for our suite of Small Business products, ensuring every digital touchpoint delivers a best-in-class, personalized experience that drives acquisition and long-term business growth. This role is responsible for our most visible channel and digital entry point which drives nearly 25% of overall Prospect Revenue Acquired. This role will drive the overall Site Marketing strategy, including ecommerce experience, digital merchandising, SEO, content strategy, personalization, experimentation, and performance optimization. As the business owner for the Small Business digital storefront, the Director will partner closely with Enterprise Digital, Product, Technology, UX, Analytics, and other teams to shape the product roadmap, influence investment priorities, and continuously evolve the customer experience through data-driven insights and innovation. The ideal candidate is a strategic digital leader with strong business acumen, and a passion for using customer insights, analytics, and emerging technologies to transform digital experiences. This individual will lead a high-performing team while influencing senior stakeholders across the organization to deliver measurable business results.
Requirements
- Strategic digital leader with strong business acumen.
- Passion for using customer insights, analytics, and emerging technologies to transform digital experiences.
Responsibilities
- Lead the digital acquisition strategy for the U.S. Small Business prospect website.
- Oversee the end-to-end customer shopping experience across americanexpress.com.
- Define the strategic vision for how prospective customers discover, evaluate, and apply for Small Business products.
- Ensure every digital touchpoint delivers a best-in-class, personalized experience that drives acquisition and long-term business growth.
- Drive the overall Site Marketing strategy, including ecommerce experience, digital merchandising, SEO, content strategy, personalization, experimentation, and performance optimization.
- Partner closely with Enterprise Digital, Product, Technology, UX, Analytics, and other teams to shape the product roadmap, influence investment priorities, and continuously evolve the customer experience.
- Lead a high-performing team.
- Influence senior stakeholders across the organization to deliver measurable business results.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
