Marketing Program Manager - Senior Consultant

Sia•New York, NY

4d•$124,400 - $129,500•Hybrid

About The Position

Sia is seeking a Senior Consultant, Marketing Program Management to join our Marketing Advisory practice. This is a full-time consulting role for someone who combines strong program management, marketing expertise, strategic thinking, and an AI-forward mindset. You’ll work directly with clients on complex marketing initiatives, helping turn strategy into action and keeping programs moving from planning through execution. Depending on the engagement, you may support a major campaign or product launch, manage a cross-functional marketing workstream, improve existing processes, or help clients identify new ways to use AI and automation. We’re looking for a versatile marketing generalist who can quickly understand a business challenge, bring structure to ambiguity, and get things done. You should be equally comfortable developing a project plan, facilitating a client meeting, building an executive-ready deck, analyzing performance, or exploring how AI could improve a marketing workflow.

Requirements

4-8 years of experience across marketing program management, integrated marketing, marketing operations, marketing strategy, project management, or related areas
Strong understanding of marketing fundamentals and how programs move from strategy through execution
Experience managing cross-functional projects with multiple stakeholders and dependencies
Strong project management, prioritization, problem-solving, and organizational skills
Excellent communication and presentation skills with the ability to create clear, client-ready materials
Ability to bring structure and direction to ambiguous situations while adapting as priorities evolve
Comfort using data and insights to inform marketing decisions
Genuine curiosity about AI and emerging technology, including how they are changing marketing
Ability to balance strategic thinking with hands-on execution
Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future.

Nice To Haves

Consulting, agency, or client services experience
Experience working with large technology or consumer brands
Hands-on experience incorporating generative AI into marketing workflows
Experience across digital, growth, product, lifecycle, or integrated marketing
Familiarity with marketing technology, automation, campaign management, or measurement platforms

Responsibilities

Own marketing workstreams from planning through execution, launch, and measurement
Translate client objectives into clear deliverables, timelines, owners, dependencies, and next steps
Bring structure to ambiguous or evolving initiatives and keep programs moving forward
Identify risks and roadblocks early and proactively drive solutions
Use data, performance insights, and stakeholder feedback to inform recommendations and improve future programs
Coordinate across marketing, creative, product, analytics, media, technology, localization, and other cross-functional teams
Facilitate client meetings and working sessions, turning discussions into clear decisions and actions
Develop polished presentations, recommendations, program updates, and other executive-ready deliverables
Build strong client relationships and communicate effectively with stakeholders at multiple levels
Identify opportunities to improve processes, workflows, and ways of working
Identify practical opportunities to apply AI across marketing strategy, operations, content, insights, and execution
Use AI tools to accelerate research, planning, analysis, content development, and program management
Look beyond existing processes and consider how AI and automation can create smarter, more scalable ways of working
Stay curious about emerging AI capabilities and translate them into practical marketing use cases for clients
Experiment with new tools and approaches and help teams understand where AI can deliver meaningful value