Marketing Professional Senior - SEO & AI Search Optimization

Thomas Jefferson University•Philadelphia, PA

1d•Onsite

About The Position

This role is responsible for developing and advancing SEO strategies that improve organic visibility, content discoverability, and digital performance across traditional search engines and emerging AI-enabled search experiences. The position partners across marketing, content, analytics, and digital teams to optimize technical and on-page elements, strengthen search presence, and help ensure content is structured for effective retrieval, citation, and engagement across evolving search and answer environments.

Requirements

Knowledge of SEO principles, technical website architecture, structured data, schema markup, and emerging AI-enabled search practices.
Strong analytical, technical, and communication skills, with the ability to translate performance data into actionable recommendations.
Ability to support content quality, user experience, technical optimization, and cross-functional collaboration.
Associates Degree Required

Nice To Haves

Bachelors Preferred
SEO (e.g., SEMrush, ClickMinded , MOZ, etc.) Preferred

Responsibilities

Develop and execute SEO strategies to increase organic visibility across traditional search, AI-powered search experiences, AI Overviews, and AI browsers for websites and other digital properties.
Assess and optimize the search user journey through conversion by continually auditing rankings, referrals, and website technical configuration for SEO, answer engine optimization, and AI discovery opportunities, and provide actionable recommendations for improvement.
Conduct keyword research, analyze conversational queries and emerging AI search behavior, and evaluate competitor positioning to identify opportunities for improved organic rankings, citations, and discoverability.
Develop and implement link-building and content strategies for sites, campaign pages and blogs to improve organization page rank and domain authority.
Optimize search visibility across featured snippets, knowledge panels, maps, AI Overviews, local search, business profiles, and other emerging AI-generated answer surfaces.
Manage SEO and SEM platforms to support benchmarking, keyword intelligence, competitive analysis, and AI visibility insights, and apply findings to inform optimization strategies and best practices.
Serve as a subject matter resource for SEO and AI-enabled search by providing guidance, education, and consultation to internal stakeholders as needed.
Review and analyze key pages to assess the effectiveness of body copy, headlines, header tags, page structure, and content formatting for both traditional SEO performance and AI extraction, citation, and summarization.
Develop and deliver SEO performance reports and insights for marketing teams and business stakeholders, including visibility across traditional search, AI Overviews, answer engines, and other AI-driven discovery channels.
Identify opportunities to enhance web architecture, internal linking, and content organization to improve visibility and retrieval across search engines, AI Overviews, answer engines, and AI browsers.
Ensure search strategies are optimized for AI Overviews, answer engines, AI browsers, and other AI-powered search and retrieval technologies.