Marketing Professional Senior - SEO Management

Jefferson Health Plans•Philadelphia, PA

3d•Onsite

About The Position

A marketing professional who has specialized in a specific practice area within marketing and communications, supporting the shared services function of the department, which is charged with aligning marketing and communications solutions and the business goals of Jefferson enterprise and its branded business units. Designs and drives integrated programs and shapes how strategies come to life across channels. By coaching others, introducing new ideas and ways of working, and improving processes that make colleagues and their shared initiatives more effective. Using insights and analytics to guide decisions, manage program budgets, and deliver high‑quality, high‑impact work, this important role blends strategy with execution and influences outcomes.

Requirements

Bachelor’s Degree in Marketing, Communications, Public Relations, Graphic Design, Writing, Audio Video Production, Digital Marketing, Business, Project Management, or other related field of marketing and communications specialization.
At least five years of professional experience within a marketing communications department, advertising or communications agency, or related professional setting.
Deep understanding of the structures, practice areas, and inner workings of a marketing department and/or advertising agency.
Experience navigating (with or within) complex, matrixed organizational structure(s).
Ability to use project management systems to track tasks, timelines, and workflows.
Demonstrated advanced proficiency using specialized software applications used within applicable area of focus (e.g., social publishing platforms, design and editing, CMS, CRM, DAM systems).
Understanding of relevant industry and trade regulations, as well as those pertinent to marketing and communications (e.g., truth in advertising, intellectual property rights and infringement, etc.).
Direct experience with generative AI tools (e.g., ChatGPT, Copilot, etc.) for content generation, research, or workflow automation, and experience enforcing policy and modeling best practices in their use.
Strong familiarity with analytics tools and dashboards (channel analytics, web analytics, campaign reports).
Demonstrated ease working in fluid settings, managing expectations, accepting and giving appropriate feedback, and pivoting when necessary.
Advanced proficiency with Microsoft Office (e.g., Word, Excel, PowerPoint, Teams, etc.).

Nice To Haves

Experience with enterprise business sector(s) (e.g., health, higher education, insurance) strongly preferred.
Strong aptitude for learning and working within new software applications.

Responsibilities

Acts as a go-to subject matter expert who can tackle ambiguous, high stakes work and set standards for others; connects specialty decisions to business strategy, insights, and downstream operational implications; mentors others in area of specialization, conducts reviews that elevate quality, and creates training, frameworks, or tooling that scale excellence across the team; evaluates emerging tools and approaches; measures impact and socializes outcomes; anticipates compliance, accessibility, and reputational risk and designs guardrails; operates with minimal oversight, making sound trade offs that protect both performance and quality.
Leads collaboration for complex initiatives with multiple stakeholders, tight timelines, and competing priorities; establishes operating rhythms (cadences, decision trees, escalation paths) that reduce friction and ambiguity; facilitates alignment on goals, roles, success measures, and trade offs; secures decisions that keep the program on track; anticipates conflicts, mediates differences, and drives toward pragmatic solutions grounded in data and business impact; creates documentation that travels well across teams (briefs, scorecards, dashboards) to maintain ongoing clarity; sponsors and enables others to collaborate effectively by modeling behaviors and raising collaboration standards.
Designs message architectures for programs—defining core story, pillars, proof points, objection handling, and CTAs that ladder to strategy; validates resonance via structured testing (A/B, concept tests) and research, when necessary; translates insights into concrete narrative improvements; coaches others on clarity, tone, and persuasion; conducts reviews that raise quality without slowing teams down; aligns narratives across channels and functions to avoid fragmentation and message drift; builds reusable frameworks (e.g., value prop libraries, story maps) that speed future work; ensures messaging reflects brand values, is inclusive and accessible, and mitigates reputational risk.
Leads development for complex programs; elevates creative ambition while balancing speed, cost, and risk; mentors creative thinking and problem solving that ties to outcomes; integrates insights from analytics, research, and market trends to shape differentiated concepts; builds systems (templates, review criteria, critique rituals) that consistently produce work that is creative/innovative; advocates for ideas that serve business.
Designs integrated, multi-channel sequences that reduce friction and lift engagement or conversion across the journey; leads structured test and learn programs and builds the operating rhythm to apply insights quickly; improves processes and standards to increase throughput, quality, and compliance across channels; partners with data and privacy teams to use data responsibly while improving relevance; identifies when to sunset stale tactics and where to pilot promising new ones; communicates results and recommendations clearly to stakeholders to drive adoption.
Oversees program budgets across multiple vendors and channels, reallocating funds to maximize ROI and mitigate risk as performance signals emerge; builds clear business cases for incremental investment and communicates trade offs and scenarios to stakeholders; ensures commitments align with runway and capacity; introduces standards for scoping, rate cards, and service levels to stabilize cost and quality; makes tough calls to pause, pivot, or stop work that isn’t delivering value.
Establishes program level success measures linked to business outcomes and designs experiments to learn efficiently; synthesizes insights across sources (analytics, research, customer feedback, social listening, etc.) to guide strategy and resource allocation; builds mechanisms to operationalize learnings so improvements stick.

Benefits

medical (including prescription)
supplemental insurance
dental
vision
life and AD&D insurance
short- and long-term disability
flexible spending accounts
retirement plans
tuition assistance
voluntary benefits
tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service