Marketing Processes Specialist

Superior Plus • Rochester, NY

1d

About The Position

The Marketing Processes Specialist plays a key role in keeping marketing campaigns, lead management, and Inside Sales workflows running smoothly within clear, scalable processes. Working hands-on with campaign operations and marketing automation, this role helps ensure accurate data, consistent lead progression, and reliable reporting across the full funnel. This position is ideal for someone who enjoys structured, detail-oriented work and is eager to build hands-on experience in marketing operations, automation, and funnel management.

Requirements

• Post‑secondary education in Marketing, Business, or a related field.
• 1–3 years of experience in Marketing Operations, Revenue Operations, Campaign Operations, or Sales Operations.
• Hands‑on, user‑level experience working in Salesforce.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, ActiveCampaign).
• Strong understanding of lead lifecycle management and Inside Sales workflows.
• Background working in structured, process‑driven marketing or operational environments.
• Solid understanding of the full campaign lifecycle from planning through execution and wrap‑up.
• Ability to analyze complex information, evaluate data, and solve problems using specialized or technical skills.
• Experience interpreting technical documentation, supporting regulatory compliance, and driving process or continuous improvement initiatives.
• Strong communication skills, including the ability to simplify complex or technical concepts.
• Legal Authorization to work in the US is required.
• We will not sponsor individuals for employment visas now or in the future for this job opening.

Nice To Haves

• experience supporting ad operations (taxonomy, backend coding, audience targeting such as look‑alike modeling) is an asset.

Responsibilities

• Support standardized campaign intake, setup, and QA processes to ensure consistent, high‑quality campaign execution.
• Enforce campaign and funnel governance standards, including lifecycle stages, required fields, timestamps, and UTM tagging, to maintain accurate funnel progression and reporting.
• Validate campaign member statuses and lifecycle stage application, auditing stage movement and timestamps to ensure certified funnel compliance.
• Enable consistent funnel measurement that supports reliable performance reporting and optimization across the full customer journey.
• Support lead routing, assignment, and handoff processes to ensure timely Inside Sales follow‑up and clear accountability between Marketing and Sales.
• Monitor SLA adherence, track MQL acceptance and SQL conversion, and identify gaps in follow‑up cadence or process compliance.
• Build, adjust, and maintain marketing automation workflows—including routing, scoring, and notifications—based on defined business requirements.
• Help reduce manual effort through scalable automation, testing, and ongoing funnel performance optimization.
• Maintain process documentation and SOPs, support enablement and training, and contribute to continuous improvements that drive funnel efficiency and consistency.

Benefits

• Competitive Compensation
• various flexible schedules
• state-of-the-art tools and technologies
• Employee Assistance Programs
• LYRA platform for comprehensive support (physical, mental, financial and social well-being)
• continuous focus on professional development
• many opportunities for training & career growth

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree
• Number of Employees: 251-500 employees