Marketing Performance Analyst

Empire Access•Rochester, NY

4d•Hybrid

About The Position

Empire Fiber is seeking a motivated and dependable Marketing Performance Analyst to join our Marketing Department. This role involves turning market, customer, and campaign insights into business recommendations that drive subscriber growth, improve market penetration, increase campaign ROI, and support revenue performance across new and established markets. The position goes beyond reporting by helping leaders understand what is working, what is not, where to focus, and how to win. The role is open in Rochester, NY, Ithaca, NY, Elmira, NY, and Corning, NY.

Requirements

Strong business acumen and analytical skills, with the ability to connect data trends to business actions that improve acquisition, retention, revenue, and market performance.
2-4 years’ experience in marketing data analysis or business intelligence, preferably in telecommunications or broadband services.
Proficiency with Excel, SQL, and visualization tools such as Power BI; CRM experience a plus.
Strong analytical, quantitative, and problem-solving abilities with a focus on accuracy and attention to detail.
Ability to communicate insights and recommendations clearly to business leaders, translating analysis into practical next steps.

Nice To Haves

Knowledge of FTTH operational metrics, including installation rates, service adoption, and churn, is highly desirable.

Responsibilities

Identify opportunities to increase new customer acquisition in priority markets.
Help determine where marketing and sales activity should be focused to improve adoption.
Determine which campaigns, channels, messages, and offers generate the strongest response and should be scaled.
Measure which campaigns, channels, offers, and tactics drive the strongest return.
Support pricing, promotion, and customer mix analysis to improve ARPU.
Analyze churn, early-life customer behavior, and save opportunities to improve long-term customer value.