Marketing Performance Analyst

GTT•Boston, MA

6d•Hybrid

About The Position

This is a unique opportunity to join a growing and dynamic Marketing and Communications team that is making a difference in the lives of our patients and community members. The client is seeking a skilled and detail-oriented Temporary Marketing Performance Analyst to support their Marketing and Communications team for a 6-month engagement. This role will provide continuity across website analytics, search engine optimization (SEO), campaign tracking, and location management across 2 core websites. The ideal candidate is a self-directed digital analytics professional who can step in quickly, manage ongoing workflows independently, and collaborate effectively with internal teams. This is a hands-on, execution-focused role. We're looking for a team player who wants to be part of a mission to boldly transform health care through a focus on health equity, diversity and inclusion, and putting the patient at the center of all we do.

Requirements

Proficiency in web analytics platforms, including Piwik, Google Analytics, and Google Search Console
Experience with SEO tools such as SEMrush
Familiarity with Yext or similar location/reputation management platforms
Strong analytical skills with the ability to translate data into clear, actionable insights
Solid understanding of UTM parameters, campaign tracking, and digital reporting workflows
Excellent organizational and communication skills
Ability to work independently, manage multiple priorities, and meet deadlines
Proactive and self-motivated, with strong attention to detail
5 years of experience in web analytics, campaign reporting, and SEO
1–2 years of experience with AEO and GEO or demonstrated knowledge of optimizing content for AI-driven search experiences such as Google AI Overviews, ChatGPT, or Claude

Nice To Haves

Experience with data visualization tools (Tableau, Looker, or Power BI) a plus
Experience in healthcare or a similarly regulated industry is a plus
Preference given toward candidates with agency experience and healthcare experience, or similarly regulated industry

Responsibilities

Produce quarterly performance reports that translate data into clear narratives for internal stakeholders
Collaborate with counterparts across marketing and communications channels to represent the full scope of impact
Compile quantitative data and project summaries that demonstrate the impact of Marketing and Communications initiatives
Build and publish the quarterly reporting webpage, supporting email, and Tableau dashboards
Manage the approvals process to ensure timely and accurate distribution
Monitor performance across both sites on a regular basis, proactively surfacing issues, wins, and optimization opportunities
Configure custom event tracking and UTM parameters to ensure clean, reliable data collection
Build team capacity by training members on analytics tools and UTM creation best practices
Deliver regular data pulls and ad hoc analysis that inform content and campaign decisions
Create and maintain dashboards for clinical teams and lead ad-hoc analysis meetings with stakeholders
Tableau dashboard design, creation, and reconciliation for data visualization of patient journey
Ensure accurate, reliable data flows from available databases to support downstream reporting and analysis
Use data visualization in Tableau to proactively communicate marketing campaign successes, areas for improvement, and create patient journey mapping
Work internally and across teams to ensure data is useful and informing daily work
Ensure every campaign launches with clean, consistent tracking in place and UTM codes aligned across all channels and teams
Serve as a cross-departmental resource for tracking standards, helping teams set up campaigns for accurate measurement
Strengthen organic search performance through keyword research, rank monitoring, and schema improvements
Ensure web content is positioned for discoverability by maintaining an updated, well-structured SEO foundation
Contribute to LLM and AI search readiness by feeding the enterprise AI platform with relevant terms and capturing learnings over time
Support platform management across SEO tools
Maintain the integrity and accuracy of location data across all listings, resolving duplicates, broken links, and outdated information
Drive location optimization initiatives including naming convention consistency and license management