Marketing Performance Analyst Senior

Freddie Mac•McLean, VA

3d•$94,000 - $142,000

About The Position

At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose. Position Overview: Are you interested in a career in identifying opportunities to empower go-to-market efforts at one of the leaders in the housing market? As a Marketing Performance Analyst, Senior, you will transform data into strategic insights to optimize marketing ROI and fuel business growth. You will analyze performance metrics across paid and owned marketing channels and subsequent business impact to identify key learnings and trends and then turn into actionable recommendations for the future. Additionally, you will serve as a vital strategic collaborator for the deployment and reporting of paid media channel initiatives to ensure impact of investment. This role combines an opportunity to put your advanced analytics, strategic thinking, executive reporting and project management skills to work in a thriving, fast-paced environment in which your output is valued to inform decision making within Strategic Operations, Freddie Mac Single-Family. The position serves as a critical member of an Insights Team who provides analysis, executive reporting, case studies and strategic guidance to empower the important work that our Sellers, Servicers and partners do to Make Home Possible for families across the country.

Requirements

Bachelor's degree in Marketing, Analytics, Statistics, or related field
5+ years in performance in digital marketing analytics, paid media or digital marketing (mortgage industry experience a plus)
Expertise in Excel and PowerPoint.
Proficiency with vital analytics platforms (Google Analytics, Adobe Analytics, Tableau, PowerBI or similar)
Proven track record managing multiple, complex projects with executive visibility
Strong analytical skills with ability to synthesize complex data into strategic narratives
Knowledge of SEO / AEO, SEM, PPC, and digital / paid marketing best practices
Highly organized with ability to navigate competing, fast-turn, priorities and multi-task effectively
Excellent written and verbal communication skills
Strong analytical and problem-solving skills with attention to detail
Ability to translate complex data into actionable business insights
Experience presenting to executive-level audiences

Nice To Haves

Preferred experience with marketing mix modeling, multi-touch attribution, and A/B testing
Experience in integration of AI tools (ChatGPT, Claude, CoPilot)
Preferred experience includes platforms such as: Google Analytics, DemandBase, Salesforce, Eloqua, Data Studio or similar
Highly communicative and collaborative - able to work effectively across departments and with various stakeholders
Proactive and initiative-driven - able to identify areas of opportunity and drive projects forward independently
Multi-tasking and prioritization - capable of managing multiple concurrent projects and competing deadlines
Quick learner - ability to rapidly understand the nuances of the mortgage industry and Freddie Mac's business operations
Adaptable - willingness to learn and adapt in changing landscape and to integrate AI capabilities and productivity into day-to-day activity
Strategic thinker - able to connect tactical marketing execution with broader business objectives

Responsibilities

Analyze performance to identify trends and best practice across owned and paid marketing channels (web, email, organic social, paid media, conferences and events and sales enablement)
Generate and present executive-level reporting
Manage the Quarterly Audience and Channel Performance Report
Develop and maintain channel analysis on key audience segments
Create dashboards and displays for transparent and compelling data aggregation
Validate marketing impact on key business outcomes through advanced attribution modeling
Collaborate with internal stakeholders to establish and facilitate paid media project workflows for the strategic planning and deployment of paid media campaigns. This will include tactic and audience validation, alignment to budget and strategy, integration of best practice, implementation of tracking mechanisms and facilitation of successful deployment
Oversee SF reporting to capture ongoing paid activity, performance reporting and effectiveness and efficiency assessment
Implement scalable processes and templates for reporting accuracy and excellence
Drive multiple initiatives simultaneously while maintaining quality and timelines
Support data-driven, strategic planning through a strong understanding of measurable marketing objectives, measurement capabilities, audience segmentation, business needs, and marketing best practice to further enhance marketing and communications impact
Present channel and audience findings, key takeaways and strategic recommendations to internal stakeholders and senior leadership to guide future decisions via dashboards, presentations, insights reports and case studies
Support broad strategic planning with insights derived from market and competitive intelligence
Leverage AI tools and machine learning models to enhance analysis and further automation of reporting
Solution for improvements to integrated data visualization
Stay ahead of emerging marketing operations technologies and methodologies