Senior Manager, Marketing Performance

Royal Caribbean Cruises Ltd•Miami, FL

2d•Onsite

About The Position

The Senior Manager, Marketing Performance, is responsible for leading the marketing performance agenda across International Marketing, with a strong focus on direct channels such as Web, CO, and Casino. This role provides clarity, insight, and strategic guidance on how marketing drives acquisition, conversion, and revenue contribution across channels. It ensures that performance insight, audience strategy, and marketing intelligence are consistently applied to decision‑making across Media, Web, CRM, and Local Creative Services (LCS). The role does not own campaign implementation, execution, or budget decisions. Its mandate is to guide, align, and enable channel teams through data‑driven insight, performance frameworks, and clear strategic direction.

Requirements

7+ years of relevant professional experience, with strong background in marketing performance analysis, digital strategy, financial analysis, or marketing analytics.
Bachelor’s degree in Economics, Business, Finance, Analytics, Computer Science, Mathematics, Marketing, or a related field.
Proven experience leading and developing high‑performing analytical or strategic teams.
Strong understanding of marketing performance drivers, including acquisition, conversion, and revenue contribution.
Solid grounding in digital marketing, media, web, CRM, and analytics principles, with the ability to connect them into a coherent performance view.
Ability to frame marketing performance within broader business and commercial objectives, without owning execution.
Advanced analytical mindset with the ability to identify root causes of complex performance challenges, assess trade‑offs, and recommend clear courses of action.
Ability to combine data, critical thinking, and structured analysis to identify insights, risks, and opportunities.
Comfort working with advanced performance frameworks such as MMM, incrementality, experimentation, or efficiency analyses (direct or indirect experience).
Strong capability to translate complex data and analyses into clear, concise, and compelling narratives for senior stakeholders.
Excellent presentation skills, with fluency in PowerPoint‑based storytelling focused on clarity, insight, and decision support.
Ability to communicate performance insights in a way that guides and aligns execution teams, without directing execution.
Proven ability to influence and align cross‑functional stakeholders (Media, Web, CRM, Creative, Analytics) through insight and credibility.
Collaborative leadership style, capable of inspiring teams and fostering a culture of inclusion, rigor, and continuous improvement.
Strong persuasion and negotiation skills, able to reconcile differing perspectives and build alignment around data‑driven recommendations.
Ability to evaluate and interpret syndicated research, market data, competitive insights, and external sources to inform performance understanding and strategy.
Strong curiosity and learning mindset, with an interest in emerging trends in marketing performance, measurement, and audiences.
Highly detail‑oriented and results‑driven, ensuring accuracy, consistency, and reliability of data and insights.
Able to work efficiently under ambiguity, supporting execution teams by improving clarity, focus, and decision quality.
Strong analytical toolkit, including: SQL (intermediate to advanced), Adobe Analytics or equivalent analytics platforms, Advanced Excel, PowerPoint.

Nice To Haves

Experience working in travel, leisure, hospitality, or similarly complex consumer businesses is preferred.
MBA or relevant Master’s degree preferred.
Experience working in international or multi‑market environments is a strong plus.

Responsibilities

Lead the marketing performance agenda, ensuring clear understanding of performance across acquisition, conversion, and revenue contribution.
Define and oversee marketing performance KPIs and success metrics.
Act as the primary reference point for explaining marketing performance results, trends, and drivers.
Identify risks, opportunities, and priority focus areas impacting marketing performance.
Translate performance analysis into clear guidance and recommendations for channel teams.
Help define where to focus optimization efforts and which performance levers matter most.
Support continuously improved decision‑making through structured performance insight.
Ensure performance discussions are grounded in data, not assumptions.
Ensure audience strategy is embedded into marketing performance thinking, beyond media planning.
Oversee consistent use of audience frameworks across Media, Web, CRM, and LCS.
Ensure audience insights inform performance analysis, personalization efforts, and strategic priorities.
Drive alignment on audience definitions and applications across teams and markets.
Oversee the development and application of marketing intelligence and performance frameworks, including Marketing Mix Modeling (MMM), Clean Slate and efficiency frameworks, and Experimental and incrementality learning agendas.
Ensure insights from these frameworks are used to explain performance outcomes, identify inefficiencies and value leakage, and inform improvement opportunities.
Act as a senior interpreter of insights for leadership and cross‑functional partners.
Act as a strategic partner to Media & Partnerships, Web, CRM, Local Creative Services (LCS), Analytics and regional teams.
Enable strong collaboration through clarity, insight, and shared performance understanding.
Support alignment across International Marketing without owning execution.
Directly manage: Lead, Market Planning & Strategy; Lead, Audiences & Marketing Intelligence.
Provide clear direction, coaching, and development.
Ensure strong collaboration and clear role boundaries across the team.