Marketing Partnerships Specialist

SXSW•Austin, TX

2d•Onsite

About The Position

SXSW is seeking a Marketing Partnerships Specialist to lead the execution and management of strategic trade partnerships and event marketing initiatives that drive awareness, audience growth, and brand engagement. This role is responsible for managing the full lifecycle of partnership marketing campaigns, including partner communication, contract coordination, asset management and fulfillment, trade advertising deliverables, scheduling, reporting, and campaign tracking. Partnership campaigns include fulfillment across digital, print, radio, television, and event marketing, including community events, meetups, booths, and other marketing opportunities that require close coordination across internal teams and external partners. This role plays a key part in expanding year-round reach and visibility of SXSW & SXSW EDU through collaborative marketing partnerships and industry engagement.

Requirements

Bachelor's degree in Marketing, Communications, or a related field
2-4 years of experience in partnerships, marketing, event marketing, or a related role
Proficient at managing partner relationships, sponsorship deliverables, media trades, or integrated marketing campaigns
Skilled at supporting or executing event marketing initiatives, activations, conferences, meetups, or experiential campaigns
Ability to balance relationship management, multiple campaign timelines and deliverables, and event logistics in a fast-paced environment
Strong project management and organizational skills with exceptional attention to detail
Highly developed written, verbal, and interpersonal communication skills
Proactive, self-motivated team player with strong prioritization and follow-through skills
Familiarity with collaboration and project management tools such as Slack, Airtable, and Google Workspace
Willingness to work occasional evenings and weekends in support of events and activations as needed

Nice To Haves

Experience negotiating or coordinating contracts, promotional agreements, or marketing deliverables preferred
Knowledge and passion for innovation, tech, film, TV, music, and education industries are a plus

Responsibilities

Manage and execute strategic trade partnership relationships and campaigns from planning through post-campaign reporting.
Serve as the primary point of contact for media partners, association partners, vendors, and community organizations while building and maintaining strong external relationships.
Coordinate partnership contracts and agreements, deliverables, timelines, approvals, and execution in collaboration with internal stakeholders.
Manage the fulfillment, scheduling, and tracking of trade advertising campaigns across digital, print, email, social, radio, television, and events.
Collaborate cross-functionally with marketing, content, experience, programming, sales, and production teams to ensure partnership assets and campaigns are delivered accurately and on time.
Maintain partnership calendars, campaign trackers, asset libraries, and shared documentation.
Lead the planning and execution of year-round event marketing initiatives, including community events, meetups, booths, activations, and industry events.
Coordinate event logistics, promotional timelines, and on-site marketing support for external events and activations.
Provide general support for ongoing marketing initiatives and departmental needs.
The Marketing Partnerships Specialist supports the on-site execution of conference and festival marketing for SXSW & SXSW EDU and generally supports the overall production of both events through various marketing operations.