Marketing & Outreach Coordinator

Bloomingfoods Co-op Market•Bloomington, IN

3d•$43,888 - $43,888

About The Position

The Bloomingfoods Marketing & Communications team is responsible for building upon past successes and establishing new programs to help the co-op grow and thrive. Through various media channels, the team amplifies the co-op's mission, principles, and values, aiming to deepen community connections and value through customer, owner-member, staff, and community partner engagement. The Marketing & Outreach Coordinator will work closely with the marketing and communications team, general management, in-store departments, and community partners. This role involves assisting in the development of on-brand messaging and content for multiple channels including in-store signage, e-blasts, website, and the Shop Hero app. The coordinator will also help create and execute promotions, manage key programs (Positive Change, Fresh Deals, Local Vendor Demos, Bloomingfoods for All, Gallery Walk, EarthFest, Co-op Month Celebration), and develop new programs aligned with the strategic business plan to increase engagement.

Requirements

2+ years of experience in graphic design
2+ years of experience in intermediate photography & videography skills
2+ years of experience in branding
2+ years of experience in strategic planning
2+ years of experience in creating touchpoints that are on-brand
2+ years of experience in original content creation & marketing
2+ years of experience in project management
2+ years of experience with Hootsuite
2+ years of experience with Squarespace
2+ years of experience with Canva
2+ years of experience with Mailchimp
2+ years of experience with social media management (Facebook/Instagram/Twitter/LinkedIn)
Punctual & highly dependable
High level of ethics
Works well under pressure
Self-motivated and driven
Strong attention to detail
Excellent editing skills
Works well in a team environment and independently
Needs minimal guidance when managing projects
Responsive communicator
Excellent verbal, written, & visual communication
Excellent interpersonal skills
Open to constructive feedback
Creative
Collaborative
Highly organized
Time management
Able to prioritize projects appropriately to meet deadlines
Resourceful

Responsibilities

Assist in the creation of visual and written content for digital and traditional communications that is on brand, inclusive and engaging.
Update our website with weekly, monthly, and annual promotions, events, and programs.
Assist with regular website content updates, as well as updating the design, layout and accessibility, SEO, ALT text and Meta descriptions; must follow best practices when updating our website to ensure the optimization of our site.
Create weekly, monthly and quarterly digital and print materials for special promotions, campaigns and events; this includes and is not limited to printing, cutting, laminating and delivering in-store signage to both of our stores for all department needs.
Assist with the creation of original and template signage and ad copy.
Review and edit all copy to eliminate errors.
Assist in the management of our social media platforms by posting our upcoming events on Facebook.
Assist in taking photos and videos of products and events for marketing communications; this includes events that may take place on the weekends.
Assist with event planning and coordination.
Assist in representing the Co-op at public and internal events and find ways to promote the Co-op’s values in the community; this includes events that may take place on the weekends.
Assist in the creation and implementation of owner-member communications.
Assist in the development and creation of strategic planning as it relates to branding, marketing, public relations, communications, owner-member engagement, local vendors, and education & outreach.
Assist in seeking out and building beneficial partnerships with key industry players, agencies, and vendors.
Respond to emails with a sense of urgency.
Communicate and track tasks and projects that are being worked on or completed through verbal and written communication with the Marketing & Communications Manager.
Be honest and ethical in all communications to ensure good working relationships, internal and external.
Complete ongoing monthly professional development.
Maintain a detailed and organized agenda with daily, weekly, monthly, and annual tasks.
Ensure all digital files on your work laptop, Google Drive, and Canva are organized and up-to-date.
Other duties as assigned.