Marketing Ops Specialist

HostGPO•San Francisco, CA

26d•$65,000 - $90,000•Remote

About The Position

We are seeking a systems-minded marketer who thrives on building the infrastructure that drives growth. This role will be responsible for owning and optimizing our HubSpot instance, developing scalable workflows, ensuring data integrity, and transforming analytics into actionable insights to enhance acquisition, retention, and revenue. The ideal candidate will be enthusiastic about AI-powered operations, with a focus on building agentic systems to automate and scale marketing workflows. Prior experience with Claude Cowork (Anthropic's desktop automation tool) is highly valued, indicating a practical understanding of applying AI in an operational setting. Beyond execution, this role requires a proactive approach to identifying funnel opportunities and recommending data-driven improvements for measurable impact.

Requirements

2–5 years of experience in marketing operations, growth marketing, or CRM management.
Strong hands-on experience with HubSpot (workflows, lists, reporting, automation).
Hands-on experience with Claude Cowork or comparable AI desktop/automation tools.
Experience designing or building agentic systems.
Working knowledge of Google Analytics (GA4), attribution, and conversion tracking.
Experience with Meta and Google Ads platforms.
Analytical mindset with the ability to turn data into action.
High attention to detail and strong organizational skills.
Ability to operate independently while collaborating across teams.

Nice To Haves

Experience working with Shopify (integrations, ecommerce tracking, reporting).
HubSpot certifications.
Startup experience.
Vacation rental or ecommerce industry experience.
Experience with tools like Slack, Notion, and modern project management platforms.
Built or contributed to internal AI tooling or prompt libraries for marketing use cases.
Based in Los Angeles.

Responsibilities

Build and optimize workflows across lifecycle stages within HubSpot.
Manage segmentation, automation, and campaign execution in HubSpot.
Maintain clean properties, consistent data structure, and scalable CRM processes.
Assist in the effective launch and tracking of campaigns.
Design and deploy agentic workflows to automate repetitive marketing tasks using tools like Claude Cowork.
Identify marketing ops processes suitable for AI agent automation and manage their end-to-end implementation.
Stay updated on the agentic AI landscape and introduce relevant tools and techniques.
Own marketing dashboards and reporting across HubSpot and Google Analytics (GA4).
Ensure accurate tracking, event setup, attribution, and UTM structure.
Identify bottlenecks and optimization opportunities within the marketing funnel and propose data-backed solutions.
Translate data into clear recommendations to improve ROI and customer lifetime value.
Test and measure experiments to enhance conversion and retention.
Support campaigns in Meta Ads Manager and Google Ads.
Ensure proper tracking, pixel implementation, and CRM integration for paid media.
Manage performance reporting and analysis for paid media.
Organize marketing initiatives, timelines, and task tracking.
Build documentation and SOPs for marketing systems and reporting.
Improve cross-functional workflows to enhance clarity and accountability.