Director, Marketing Ops

Certifid, Inc•Austin, TX

2d•Remote

About The Position

CertifID is on a mission to make payment fraud impossible. Every year, billions of dollars disappear from real estate closing tables and we are the company that stops it. We are winning. Revenue is growing, customers are expanding, and the product is working. In this role you will have direct access to revenue leadership. You will work with the Vice President of Revenue Operations and have visibility in to where strategy gets maid, not just executed.

Requirements

7+ years in Marketing Operations, Growth Operations, or a closely related role at a B2B SaaS or high-growth technology company. You’ve done this at a company where marketing owns meaningful pipeline generation — and you’ve built the systems to prove it.
Deep understanding of how modern B2B marketing works: demand generation, lifecycle marketing, digital programs, and integrated campaigns well enough to build the operational infrastructure behind them.
Strong experience measuring marketing performance. You can connect marketing activity to pipeline and revenue, build attribution frameworks that hold up to scrutiny, and tell a clear story about what the data means.
Experience building operational frameworks that scale — campaign planning processes, funnel reporting systems, and program tracking infrastructure that allowed teams to grow without losing visibility.
Comfort working with marketing and revenue data. You can pull your own analysis, interpret funnel metrics, and synthesize findings into a recommendation. You don’t wait for a data team to hand you a report.
Fluency with modern marketing technology: Salesforce, HubSpot or Marketo, BI platforms (Hex, Looker or similar), and campaign analytics systems.
Genuine AI fluency. You’ve meaningfully changed how you work because of AI tools — not as an experiment, but as a standard part of how you operate.
Strong communication. You can write a clear one-pager for a CMO and collaborate effectively with technical teams. The goal is always to help the marketing team make better decisions faster.
Experience leading at least one direct report. You’ve managed someone, set clear expectations, and helped them grow.
Bachelor’s degree in Marketing, Business, Economics, or a related field.

Nice To Haves

Experience successfully scaling a Marketing Operations function
Comfort with SQL or basic data modeling.
Prior experience at a fintech, proptech, or similarly regulated SaaS company. Bonus if you know the title industry.

Responsibilities

Own marketing program operations. Build and maintain the campaign planning infrastructure, from how programs get scoped and launched to how results get tracked and reported. Your goal is that the marketing team can execute with speed and still have clear answers about impact.
Run funnel measurement and pipeline reporting. Develop and maintain the frameworks that connect marketing activity to pipeline and revenue. Track campaign performance, funnel conversion, and marketing ROI across channels. When the pipeline is moving up or down, you’ll help leadership understand why and what to do about it.
Build the dashboards and reporting cadence that marketing and revenue leadership rely on. That includes weekly pipeline health, campaign performance, funnel conversion, and program ROI. Reports should answer real questions, not just surface data.
Partner on marketing planning. Work with marketing leadership to translate growth goals into executable programs with clear timelines, owners, and measurement frameworks. Own how the team structures its planning cycles, quarterly and annually.
Drive cross-functional alignment. Keep marketing tightly connected to sales, finance, and customer success throughout the full go-to-market funnel. Lead handoffs, attribution frameworks, and shared definitions of pipeline health don’t maintain themselves.
Improve how the team operates. Identify where campaigns slow down, where reporting is manual, and where execution could be cleaner. Build processes that reduce friction and improve speed without introducing complexity.
Support experimentation and iteration. Help marketing teams measure new programs, analyze results quickly, and build on what works.
Use AI as operational leverage. Embed AI tools into your workflow — automating reporting, accelerating analysis, and reducing manual work across the marketing organization. This isn’t aspirational; it’s an expectation of how you work.
Manage and develop one direct report. Set clear expectations, remove blockers, and invest in their development.