Marketing Ops Specialist

Golden Pet Brands • Los Angeles, CA

21h • $72,000 - $91,000 • Hybrid

About The Position

The Marketing Operations Specialist plays a pivotal role in the Marketing department, taking on essential responsibilities related to operational functions. This includes managing, creating, and organizing records within Salesforce CRM and other systems crucial to marketing operations. Additionally, the individual contributes to A/B testing, data collection, and generating insightful custom reports. The role actively supports business processes and ensures adherence to service level agreements (SLAs) to facilitate the smooth execution of streamlined projects through our internal ticketing system. By efficiently handling these critical duties, the Marketing Operations Specialist contributes to the overall efficiency and effectiveness of marketing initiatives.

Requirements

• 2-4+ years experience working day-to-day with Salesforce CRM, Project Management & ticketing softwares.
• Ability to drive strong professional relationships and excels in follow-up communication to meet deadlines without issues.
• Capable of working rapidly under pressure, individually and in team settings, and takes extreme ownership in project outcomes.
• Exceptional organizational abilities, maintaining meticulous attention to detail to ensure accuracy, and efficiency in all tasks.
• Demonstrates the ability to think critically and strategically, considering long-term goals and anticipating future trends to drive business success.
• Possesses a creative mindset and is adept at generating innovative ideas and solutions to marketing challenges.
• Thrives in a fast-paced, results-oriented environment, delivering high-quality work efficiently to meet deadlines and achieve objectives.
• Independently manages multiple complex projects simultaneously, effectively prioritizing and executing each one with proficiency.
• Displays a strong willingness to learn, actively supporting and contributing to the company's growth and success.
• Exhibits strong problem-solving abilities, analyzing issues from various angles and implementing effective solutions.
• Demonstrates adaptability and flexibility in response to changing priorities and business needs.

Nice To Haves

• Experience in online direct-to-consumer Marketing preferred
• Basic HTML/CCS proficiency preferred
• Bachelor’s in Marketing, Accounting, Business preferred

Responsibilities

• Create and manage post-purchase funnels and destination records within Salesforce CRM, ensuring a seamless customer journey from checkout through the thank-you page.
• Create and manage pre-purchase funnel and destination email/SMS records within Salesforce CRM, ensuring a seamless customer journey from the prelander through the thank-you page.
• Implement new product skus & product variants into SalesForce CRM, from sku creation, pricing review, to order form record creation.
• Work with Marketing leads on various projects in order to create & manage JIRA tickets for Copy, Design, and Web Development, contributing to their successful execution and achieving project objectives in a timely manner.
• Conduct A/B tests within VWO to evaluate marketing strategies, compile and analyze the results, and recommend actionable insights and solutions for improved campaign performance.
• Stay on top of relevant back-end spreadsheets, databases, and inventories, ensuring data accuracy and accessibility for informed marketing decisions.
• Collaborate with cross-functional teams to collect assets and information relevant to marketing initiatives, fostering effective communication and alignment.

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level