Marketing Operations

Profound•New York, NY

6d•$110,000 - $170,000

About The Position

Profound is the marketing platform for the AI era. As people increasingly turn to ChatGPT, Perplexity, and Gemini to decide what to buy, we give brands the intelligence to see how AI represents them and the Agents to act on it. Today, ~13% of the Fortune 500, plus companies like Ramp, Figma, Chime, Calendly, and DocuSign, use Profound to turn AI Search from a black box into a measurable growth channel. Backed by Lightspeed, Sequoia, Kleiner Perkins, and Khosla Ventures at a $1B valuation, we're a lean, fast-moving team across NYC, SF, Buenos Aires, and London, shipping at a relentless pace and defining a new category at the biggest shift in marketing in 25 years. If you want to do the best work of your career at the frontier of AI, come build it with us. The Role Campaigns move fast here, and the tech stack gets more complex every quarter. Your job is to make sure nothing breaks in the handoff between strategy and execution. You'll own the systems and processes that let the rest of the team move quickly without creating a mess: campaign QA that catches problems before launch, lead routing that doesn't slip through CRM gaps, and reporting that's built once instead of rebuilt for every campaign.

Requirements

2–5 years in marketing operations or campaign ops at a B2B SaaS company, with at least a year managing systems or people
Strong hands-on fluency with a marketing automation platform (HubSpot, Marketo, or similar) and CRM (Salesforce or similar)
SQL or BI tool comfort (Hex, Looker, Tableau) — enough to self-serve, not build models from scratch
You've owned a process end-to-end and made it better, not just run what was handed to you
Comfortable pushing back on RevOps when something's off, not just executing tickets

Responsibilities

Own end-to-end campaign ops: build, QA, and launch process for all email, web, events, webinar and paid campaigns
Maintain campaign taxonomy and UTM standards so every campaign is trackable, consistent, and mapped for standardized reporting
Manage the campaign calendar and be the accountable point of contact when launches slip or break
Monitor campaign performance post-launch and flag data quality issues (failed syncs, missing tracking etc.) before it makes its way to the reporting
Diagnose recurring campaign issues and fix the process, not just the instance
Build and own the audience segmentation in our databases so we can accurately target the right audiences
Help build out our AB testing framework so we’re always learning what works with our different audiences
Own the health of the marketing tech stack day-to-day: lead routing logic, list hygiene, integrations, dedupe rules
Support the lead flow process to ensure leads are picked up quickly by sales
Partner with RevOps on tracking intent signals aligned to revenue lifecycle stages and scoring
Lead integration testing and rollout when new tools are added to the stack and helping depreciate old tools
Build and maintain SOPs for all recurring ops workflows
Own recurring reporting cadence (campaign performance, list growth, funnel snapshots)
Run UTM/tracking audits and catch data integrity issues before they reach the Ops & Analytics Lead
Surface patterns in campaign/funnel data and bring recommendations, not just numbers, to planning conversations
Support attribution and modeling