Marketing Operations Specialist

Veralto • Wood Dale, IL

2d • $80,000 - $90,000 • Onsite

About The Position

Reporting to the Regional Marketing Manager, the Marketing Operations Specialist owns the planning, execution, and operational quality of Videojet US/Canada's regional marketing campaigns. This role is the engine that turns marketing strategy into well-executed programs in the field — translating campaign briefs into structured plans, building and launching campaigns across email and other channels, and ensuring every program runs cleanly, on time, and with measurable impact. This is a hands-on execution role for someone who is energized by running multiple campaigns in parallel and getting the operational details right.

Requirements

• 3-5 years of B2B marketing experience with a clear focus on campaign management, planning, and execution
• Bachelor's degree in Marketing, Business, Communications, or related field
• Demonstrated track record of executing multi-touch email and nurture campaigns from brief to results
• Hands-on experience using marketing automation platforms (Eloqua, Marketo, HubSpot, Pardot, or similar) for day-to-day campaign execution
• Working knowledge of CRM systems and lead flow (Salesforce strongly preferred)
• Strong project management skills, with the ability to run multiple campaigns in parallel without dropping operational quality

Responsibilities

• Lead the planning and execution of Videojet US/Canada's regional marketing campaigns end-to-end, including email programs, nurture sequences, multi-touch campaigns, and ABM-driven campaign plays
• Translate campaign briefs into structured execution plans — audience selection, message sequencing, channel mix, timing, and follow-up flow
• Build, launch, and monitor campaigns across email and connected channels, ensuring quality and on-time delivery
• Coordinate cross-functional inputs — content, creative, audience data, landing pages — to bring each campaign to life
• Own the regional campaign calendar, sequencing programs and balancing capacity across marketing and commercial priorities
• Execute ABM-style campaigns targeting named accounts, partnering with sales and SDR teams on lead routing and engagement quality
• Maintain campaign performance dashboards and post-campaign reporting in partnership with the Commercial Analytics Specialist

Benefits

• Medical, dental, vision, and 401(k) with company match starting Day 1
• Comprehensive onboarding and professional development programs
• Ongoing professional development and career growth opportunities
• Paid parental leave
• Employee Assistance Program (legal, financial, and counseling resources)
• PTO
• Health benefits
• 401(k)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level