Marketing Operations

Meter•San Francisco, CA

About The Position

Meter's marketing team is seeking a second Marketing Operations person to help scale efficiently. This role involves building and owning the execution layer, including systems, data flows, the email engine, and reporting infrastructure. The ideal candidate is passionate about marketing operations, data, workflows, and reporting, and enjoys building scalable processes. Success in this role involves auditing and improving the Marketo instance, launching structured email nurture engines, and building reporting dashboards to demonstrate marketing's impact on pipeline.

Requirements

Obsessed with marketing operations, data, workflows, and reporting.
Deep care for details and building processes that the marketing team adopts.
Ability to treat teammates with empathy, humor, and fun.
Willingness to handle less glamorous work, including setting up complex workflows, writing process docs, and data cleanup.
Skill for anticipating the wider team's future needs.
Excitement about rolling out new marketing automation and helping the team understand funnel efficiencies.

Responsibilities

Complete a comprehensive audit of Marketo programs, lifecycle, and marketing-to-sales data flows.
Deliver a clear plan to resolve issues with API usage, racing conditions, and data flow, and map out a healthy, scalable stack.
Launch a structured email nurture engine across at least three core audiences (prospects, channel partners, and customers) with A/B tested messaging, improved deliverability, and self-serve templates.
Build reporting infrastructure, including scalable dashboards in Bizible and Salesforce, to show weekly, monthly, and quarterly marketing impact on pipeline.
Serve as the go-to person for marketing activities, data hygiene, operational flows, and reporting data.
Review and prioritize incoming requests from the marketing team, such as email build fixes, list pulls, form issues, and Salesforce record cleanup.
Improve email nurture programs by evolving assets, tracking touchpoints and attribution, enhancing user experience, and scaling successful ideas.
Build and oversee integrations across key platforms (website, Marketo, Salesforce, Splash, Slack).
Identify pain points that can be eliminated by new technology or processes, document solutions, and manage roll-out.
Build new tracking for campaigns and online engagements within Bizible and Salesforce for direct and partner-led initiatives.