Marketing Operations Manager

Everbridge

About The Position

The Marketing Operations Manager is an individual contributor role within the Global Demand Center (GDC). The primary responsibility is to own and optimize key components of the marketing operations infrastructure — including marketing automation, tool integrations, lead management, attribution, and process automation — to support scalable pipeline creation and revenue growth. This role plays a critical part in enabling Everbridge’s evolution toward a next-generation revenue marketing model, where AI, automation, and data-driven decision-making improve speed to market, lead quality, and conversion rates, ultimately driving pipeline creation. The role ensures that systems are connected, data is reliable, and processes are optimized end-to-end. As part of this team, you will work in a fast-paced, highly collaborative environment with strong exposure to demand generation, paid media, analytics, and sales operations.

Requirements

5+ years of experience in B2B SaaS marketing operations or related roles
Hands-on experience with marketing automation and CRM platforms (Marketo and Salesforce required)
Experience with tools such as 6sense, RingLead/LeanData, Full Circle Insights, and Asana (or similar)
Strong understanding of lead lifecycle management and campaign attribution models
Experience designing and optimizing workflows, automation, and system integrations
Strong analytical skills with the ability to interpret data and drive actionable insights
High attention to detail and strong ownership mindset in managing systems and processes
Ability to manage multiple priorities and projects in a fast-paced environment
Strong communication and collaboration skills across technical and non-technical teams
Experience working with Sales Ops, CRM Teams, and Analytics teams
Familiarity with data hygiene, enrichment strategies, and compliance requirements
Experience with AI-powered marketing tools (e.g., Qualified, Profound, Metadata)
Experience using AI tools (e.g., ChatGPT) to build agents or automations that improve productivity and streamline marketing workflows
Interest in AI-driven marketing automation and next-generation MarTech capabilities

Nice To Haves

Familiarity with account-based marketing strategies
Experience supporting digital tracking and optimization workflows
Experience working in a global marketing organization

Responsibilities

Own and continuously audit and refine core marketing workflows, including lifecycle progression, campaign automation, attribution, and data flow across the marketing stack to improve performance and scalability
Maintain and optimize Marketo <> Salesforce sync, including field management, data flow, and system governance
Manage user access, configurations, integrations, and ongoing platform enhancements
Evaluate and support implementation of new tools and capabilities (e.g., AEO, spam mitigation)
Own scoring models and lifecycle stage progression, partnering with the broader MarOps team on shared lead lifecycle management
Understand, support and provide backup coverage for lead routing, enrichment, and data hygiene processes as needed
Define and enforce campaign operations governance (taxonomy, naming conventions, hierarchies, and standardized SFDC setup) to enable scalable, outsourced execution
Align Demand Gen, Paid Media, Field, BDR, and external partners to ensure consistent execution
Ensure accurate campaign tracking, attribution, and data consistency across systems
Partner and coordinate with Marketing, Sales Ops, Analytics, and Business Systems teams on process and system improvements; communicate updates and insights to stakeholders
Support global email and data compliance initiatives (e.g., consent management, data handling policies)
Maintain documentation for processes, systems, and governance standards