Marketing Operations Specialist (6-Month Contract)

Fasken•Toronto, ON

2d•CA$75,000 - CA$88,000•Hybrid

About The Position

Reporting to the Senior Manager, Marketing Operations & Strategic Insights, the Marketing Operations Specialist (MOS) is part of the Global Marketing team and supports the Firm’s marketing operations initiatives. This position acts as a hub for Firm-wide, client-facing publications and thought leadership, and leads the coordination and management of legal industry awards and ranking organizations from inception through to final results. The MOS actively contributes and supports process improvement, including documenting, standardizing, and refining repeatable marketing operations workflows, and Firm-wide strategic projects. This contract role supports operational delivery and continuous improvement within established frameworks. This is a hybrid position.

Requirements

3-4 years of experience in marketing/ or content development.
Strong preference for candidates with experience in legal or other large, matrixed professional services environments.
Bachelor’s degree, preferably in business, marketing, or a communications-related field.
Experience with CRM, experience management, and workflow management tools (e.g., Jira, Nexl, Foundation Intelligence) is an asset.
Comfort with AI tools and concepts; early‑adopter mindset with a focus on practical application.
Commitment to continuous learning, and knowledge‑sharing.
High proficiency with Microsoft Office programs including Outlook, Excel, PowerPoint, and Word.
No travel requirement.
Bilingualism - in English and French is highly desirable but not required.

Nice To Haves

Experience with CRM and experience management tools is an asset.

Responsibilities

Lead the coordination and project management of client facing communiques and thought leadership across the Firm’s platform and document associated processes for consistency and clarity, working collaboratively with regional production teams, Digital Marketing, and Communications Departments and applying documented processes, service standards, and continuous improvement practices to support consistency, quality, and timeliness.
Identify and highlight potential client and/or market-sensitive topics to management and the Communications Department.
Serve as a central operational resource and contributor to continuous improvement for client‑facing thought leadership communications across the Firm, utilizing the Jira platform to manage workflows, tickets, and issue resolution.
Support and continuously improve Jira workflows related to client‑facing communications, including reporting and documented process enhancements, in alignment with established governance.
Support the responsible use and adoption of approved AI‑enabled tools and features within existing marketing platforms and workflows.
Manage and direct content related to strategic Client facing knowledge portal.
Coordinate the translation of all BD lead marketing materials including firm-wide bulletins, thought leadership publications, fact sheets, industry and practice group website content, and other materials, as needed.
Coordinate the maintenance and updating of the central repository of firm‑wide rankings, awards schedules, and results; implement action plans and coordinate external and internal communications, including social media posts and customized email signatures. Coordinate the updating/tagging of practice and industry group narrative descriptions, achievements, and client work on the Fasken website and within our Foundation intelligence experience management platform.
In collaboration with the Firm’s Digital Department, lead the Client Inquiry Process to ensure that new client inquiries are promptly directed to the appropriate lawyer and enhance the client experience.
Audit and lead the client-facing awards and rankings results profiled on Fasken.com; resolve and escalate potential challenges faced by internal teams.
In collaboration with Marketing Operations & Strategic Insights Analyst, communicate, coordinate, and outline processes related to ranking directory/award schedules and results with regional or firm-wide team members, including analyzing past and current results and providing year-over-year comparisons.
Collaborates with the Firm’s communications team and the Marketing Operations & Strategic Insights Analyst to develop communication and action plans to promote the Firm’s rankings/recognition both internally and externally, ensuring results are updated on the Firm’s website and in marketing materials.
Assist in the management of Firm-wide submissions, awards (e.g. Canadian Law Awards, Canadian General Counsel Awards, Rising Stars, among others), and select publications (e.g. Lexpert’s SEO articles) and communicate progress and results to various stakeholders.
Support the Senior Director, Marketing Operations and the Senior Manager, Marketing Operations & Strategic Insights in defined innovation and process improvement initiatives, with a focus on execution, documentation, and operational follow‑through.