Marketing Operations Specialist

Lifeway Christian Resources•Remote,

11d•Remote

About The Position

Lifeway is seeking a Marketing Operations Specialist to lead the design, optimization, and governance of multi-step journeys and data-driven campaigns that advance our ministry mission. This role serves as a strategic technical partner across marketing, sales, analytics, and IT — bringing advanced SFMC expertise, segmentation strategy, and actionable insights to every campaign. You will shape how Lifeway communicates with its audiences at scale, ensuring every message is personalized, compliant, and impactful. If you thrive at the intersection of marketing strategy and marketing technology, this role offers meaningful work with real ministry reach. Please note this is not a traditional marketing role and will be heavier on the technical experience.

Requirements

Bachelor's degree in Marketing, Information Technology, or related field - required
4+ years of experience in a B2B marketing environment supporting digital campaigns and customer engagement
2+ years of hands-on experience with Salesforce Marketing Cloud including complex Journey design, automation, and configuration
2+ years of experience with Google Analytics 4 and related analytics tools
Proficiency in data analysis, SQL querying, and data visualization with the ability to translate insights into leadership-ready recommendations
Advanced capability in email marketing strategy, segmentation, and dynamic content personalization
Working knowledge of HTML/CSS and familiarity with JavaScript and Python in marketing operations contexts
Strong project management and prioritization skills with the ability to manage multiple concurrent initiatives independently
Actively involved in an evangelical Christian church

Nice To Haves

Masters degree Marketing, Information Technology, or related field - preferred
Advanced SFMC scripting and automation experience (AMPscript, SSJS, or SQL in Automation Studio)
Experience designing or contributing to marketing operations governance models
Proficiency with BI tools such as Tableau or Power BI for advanced reporting and dashboards
Salesforce Marketing Cloud Email Specialist or Marketing Cloud Consultant certification, preferred

Responsibilities

Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
Lead cross-functional collaboration with marketing, sales, analytics, and IT teams to design sophisticated, data-driven multi-step campaigns and customer journeys
Serve as the advanced power user for Salesforce Marketing Cloud — building complex journeys, automation logic, dynamic personalization, and configuration governance
Monitor and enforce compliance with CAN-SPAM, GDPR, and CCPA regulations, partnering with legal and security teams on risk mitigation
Develop and oversee A/B and multivariate testing frameworks, identifying optimization opportunities and establishing governance standards for campaign operations
Manager and oversee the Form creation process and tool set and its interaction with Marketing Cloud.
Own segmentation architecture, subscriber lifecycle management, list governance, and data integrity across marketing audiences including Preference Center.
Partner with analytics teams to enrich targeting models and ensure accurate, compliant audience selection for every campaign
Manage and optimize supporting tools and integrations and automations across Salesforce and Marketing Cloud environments, contributing to system enhancements and workflow improvements
Build advanced dashboards, interpret KPI trends, and deliver actionable insights and recommendations that inform go-to-market strategies and demonstrate campaign impact