Marketing Operations Specialist

Lions International•Oak Brook, IL

1d•$63,000 - $70,000•Hybrid

About The Position

Lions International is seeking a Marketing Operations Specialist to join their team and empower service. This role is crucial to the Marketing Operations team, focusing on implementing digital marketing campaigns and administering marketing automation & analytics platforms. The specialist will be responsible for organizing and tracking campaign analytics across various marketing channels, executing assigned digital marketing campaigns, and serving as a primary contact for internal teams on digital marketing automation projects.

Requirements

High school diploma or equivalent is required.
Bachelor's degree (B.S. or B.A.) from a four-year college or university or equivalent combination of education and experience.
A minimum of 3 years of related experience.
Proficiency with Marketing Automation tools such as Eloqua, HubSpot, Marketo, Pardot, etc.
Experience with CMS (content management systems) required; experience with Drupal, DAM(digital asset management), Google Analytics, and HTML required.
Experience developing and executing digital marketing strategies in a collaborative environment.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Nice To Haves

Proficiency using Power BI, Tableau, Funnel.io or other BI Tools to build dashboards ideal.
Experience with social media such as Facebook, Twitter and Instagram

Responsibilities

Manage the planning, execution, development and optimization of marketing campaigns assets including email templates, forms, landing pages, contact lists, campaign workflows, and automation rules.
Coordinate with internal teams to ensure timely and accurate delivery of campaign assets.
Ensure that campaigns are launched on time and monitor their performance to make real-time adjustments as needed.
Partner with Marketing and division stakeholders to execute on web projects for each division using content management systems like Drupal or WordPress.
Manage website content to develop fresh, engaging, action-oriented content for the web.
Collaborate with the marketing team to develop and refine marketing strategies aligned with business objectives.
Provide insights and recommendations based on data analysis and industry trends.
Analyze the efficacy of and provides recommendations for optimizing digital marketing campaigns.
Assist with knowledge-sharing and quality assurance throughout the project life cycle; identifying risks, devising mitigation plans or recommending alternative options.
Conduct A/B testing and experimentation to optimize campaign elements and strategies.
Collect, organize, and analyze marketing data to track key performance metrics, evaluate campaign effectiveness, and identify trends.
Generate reports and dashboards to provide insights to stakeholders and support decision-making processes.
Implement lead management processes, including lead capture, qualification, and routing.
Develop lead nurturing programs to guide leads through the sales funnel and increase conversion rates.
Utilize behavioral tracking and scoring to identify and prioritize high-value leads.
Collaborate with stakeholders from different departments to ensure alignment of marketing initiatives with overall goals.
Facilitate communication and coordination to drive integrated marketing campaigns.