Marketing Operations Specialist

MedeAnalytics

7d • $75,000 - $85,000

About The Position

MedeAnalytics is looking for a highly motivated and results-oriented Marketing Operations Specialist to join our high-performing Marketing team. The Marketing Operations Specialist will play a critical role in aligning marketing strategies with organizational goals bridging the gap between marketing campaigns and performance to drive data driven decision making. This position serves as the backbone of the marketing department, ensuring that marketing strategies across channels are not only effective but also financially sound and efficiently executed.
The ideal candidate will be a strategic thinker with a strong analytical mind, responsible for managing and optimizing our marketing technology stack, maintaining lists and data hygiene within, streamlining and automating marketing processes, and providing data-driven insights to enhance campaign performance and ROI. This role requires a unique blend of financial management, critical analysis, return on investment measurement, all coupled with marketing operations skills to identify campaign and channel performance.

Requirements

• 3-5 years of hands-on marketing operations experience, preferably in a B2B or health IT-focused organization
• Solid understanding of HubSpot deployment and reporting and well as Salesforce objects such as Leads, Contacts, Accounts, Campaigns, and Opportunities
• Strong technical aptitude; comfortable with HTML/CSS basics, data imports/exports, and troubleshooting sync or automation issues
• Analytical and data-driven mindset with the ability to work with large datasets, identify data quality issues, and report on campaign performance to senior leadership leveraging tools like PowerBI
• Extreme attention to detail with the ability to catch errors and validate logic in high-stakes campaigns
• Strong project management skills with the ability to manage multiple deadlines
• Clear written and verbal communication skills, including the ability to translate technical concepts for business partners
• Collaborative and team-oriented, with a problem-solving mindset
• Adaptable, curious, and passionate about emerging technologies like AI, continuously seeking opportunities to learn and improve processes
• Bachelor’s degree

Responsibilities

• Partner with the Digital Marketing Manager and Sales Operations team to drive clean, accurate HubSpot and Salesforce data
• Monitor lead lifecycle stages, source tracking, and field mappings HubSpot to Salesforce to ensure reliable reporting and campaign execution
• Manage ICP segmentation lists, ensuring correct targeting and suppression logic for all outbound campaigns, making recommendations as needed for improvements
• Guide, document and refine proposal, contracting, budgeting, and marketing operations processes to improve efficiency, accuracy, and scalability
• Input aligned tactics into Project Management tool proactively driving visibility and accountability across Marketing team on assigned tasks and timelines
• Work closely with the full Marketing team to support a robust campaign/program calendar, analyzing KPIs and results to hit departmental and organizational goals
• Build and maintain dashboards and campaign performance reports across all channels, digital and live events, in HubSpot and Salesforce reporting on ROI measurement across programs and return against spend
• Recommend new tests, experiments, and optimizations based on performance insights to optimize results
• Partner with Sales Operations to maintain a smooth, accurate lead handoff process
• Identify opportunities to streamline workflows and enhance the interplay between marketing technology tools bringing in new tools to use and adoption of team
• Ensure consistent use of naming conventions, folder structure, and operational best practices across all marketing programs
• Support data needs, campaign analysis, and reporting as requested by Marketing and Sales partners

Benefits

• Comprehensive Medical, Dental, and Vision Coverage – Effective the first of the month following your start date
• Company-Paid Life & AD&D Insurance, plus Short-Term and Long-Term Disability (STD/LTD)
• Company-Paid Employee Assistance Program (EAP) premium tier for your wellbeing
• 401(k) Plan with company match
• Paid Holidays and Paid Time Off (PTO) Accruals
• Employee Referral Bonus Program
• Professional Development Opportunities to support your growth
• And More!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees