Marketing Operations Specialist
About The Position
Play a critical role in building and scaling T1D Exchange’s marketing infrastructure to support business development and organizational growth. This individual will serve as the primary owner of HubSpot, leading efforts to optimize CRM functionality, improve lead management processes, and develop reporting frameworks that connect marketing efforts to pipeline impact to help Business Development secure custom research and real-world evidence projects, primarily with medical device and pharmaceutical companies. This role is ideal for someone who is both analytical and systems-oriented, with a passion for turning data into actionable insights and building processes that improve team efficiency. The Marketing Operations Specialist will report directly to the Director of Marketing, with a dotted-line relationship to the Business Development team to support alignment on lead management, pipeline tracking, and revenue-driving initiatives.
Requirements
- 2-3 years of experience in marketing operations, marketing automation, or a related role
- Hands-on experience with HubSpot, including building workflows, managing data, and creating reports
- Strong analytical skills with the ability to interpret data and communicate insights clearly
- Experience working with CRM systems and understanding of lead lifecycle management and pipeline processes
- Strong attention to detail and commitment to data accuracy and integrity
- Excellent collaboration and communication skills, with the ability to work cross-functionally
Nice To Haves
- Experience in a nonprofit, healthcare, or mission-driven organization is a plus
Responsibilities
- Build and manage CRM infrastructure, partnering with Business Development to improve lead scoring, contact management, and pipeline visibility
- Build and enrich company and contact profiles, identifying key target accounts and stakeholders to support outreach and engagement strategies, and contribute to targeted outbound outreach to drive initial engagement
- Assist with proposal development and marketing materials as needed to support business development efforts
- Own and optimize HubSpot as the organization’s primary marketing automation and CRM platform, including workflows, lifecycle stages, segmentation, and data hygiene
- Develop and maintain reporting dashboards that track performance across key marketing channels, including website, email, and social
- Support inbound marketing efforts by ensuring proper tracking, attribution, and lead flow from campaigns to the BD team
- Collaborate with Marketing and BD teams to align on campaign execution, lead handoff processes, and performance measurement
- Identify opportunities to improve processes and introduce automation or AI-driven solutions to increase team efficiency
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1-10 employees
