Marketing Operations Specialist

American Pest

12h•Hybrid

About The Position

This role is hybrid, with 3-4 days working out of our Columbia headquarters required If you enjoy digging into the data to understand what's working, what's not, and where things can be improved, this position might just be a great fit! American Pest is looking for a Marketing Operations Specialist who is naturally curious, who doesn't just execute campaigns but wants to understand how they perform, why customers respond the way they do, and what small changes can make a meaningful impact on the campaign and American Pest at large. This role is ideal for someone who can connect the dots across marketing, sales, and operations. You'll need to be comfortable working with systems and data but also able to step back and see the bigger picture of how messaging, timing, and customer behavior all come together. If you're someone who likes getting into the details, finding what motivates customers, and helping improve how a team operates as a whole, we can't wait to talk with you!

Requirements

Bachelor's degree in Marketing, Business, Data Analytics, or a related field
2-4 years of experience in marketing automation, digital marketing, or marketing operations.
Experience working with HubSpot or similar platforms and Google Ad Suite preferred
A strong analytic background with an interest in interpreting marketing data
Basic understanding of marketing funnel and lead attribution analysis
Strong communication and cross-functional collaboration skills
The ability to manage multiple tasks and deadlines in a fast-paced environment
A high level of self-motivation with the ability to be an adaptable, collaborative team player
A problem-solving mindset to ask questions and propose solutions
Proficiency in Word, Outlook, PowerPoint, Excel (including pivot tables and a good understanding of analytics), and Microsoft Teams (required)
The ability to read, write, speak, and comprehend English
Legal eligibility to work in the U.S.

Nice To Haves

Experience with HubSpot or similar, Google Analytics 4, Google Tag Manager, Google Ads, Google Data Studio, and Search Console (preferred)
Familiarity with SQL, data visualization tools (Tableau, Power BI), or advanced analytics

Responsibilities

Support the execution and optimization of marketing campaigns by working within our marketing automation platform and CRM systems.
Help build and maintain workflows
Assist with audience segmentation
Monitor lead flow
Support campaign tracking and reporting.
Work closely with marketing, sales, and operations teams to ensure campaigns are executed accurately, data is reliable, and systems are working as intended.

Benefits

Blue Cross Blue Shield medical PPO options
Delta Dental and Vision
Prescription drug program
Flexible Spending Accounts (FSA) for medical and childcare expenses
Health Savings Plans (HSA) available with qualified plans
Competitive hourly compensation with overtime above 40 hours
401(k) Savings Plans (Traditional & Roth)
Life insurance and short-term disability 100% company-paid (with options to buy up)
Long-term disability, Accident, Critical Illness, and Hospital Indemnity insurance options
Enjoy stable, year-round employment with opportunities for growth
Paid training
A take-home company vehicle for field positions
Paid time off and eight paid holidays
A peer-to-peer employee recognition program
Opportunities for advancement