V100- Marketing Operations Specialist

Job Duck

24d•Remote

About The Position

Join Job Duck as a Marketing Operations Specialist and play a vital role in maintaining the operational excellence behind a high-performing legal marketing department. This position is responsible for ensuring marketing data accuracy, maintaining a strong and consistent local online presence, supporting website and CRM operations, managing directory profiles, and overseeing performance tracking initiatives that help marketing leaders make informed decisions. This is a highly structured, process driven role designed for someone who enjoys working with systems, checklists, and detailed workflows. The ideal candidate takes pride in accuracy, consistency, and organization, and finds satisfaction in keeping marketing assets, data, and reporting reliable and up to date. Success in this role is measured by precision, turnaround time, accountability, and the ability to execute recurring processes with a high degree of accuracy.

Requirements

Experience working in marketing operations, digital marketing support, CRM administration, or marketing coordination preferred
Comfortable performing data audits, quality control reviews and reporting tasks.
Experience publishing and managing website content
Experience with data validation, reporting, and process tracking is a must
Ability to follow SOPs, manage recurring processes, and maintain exceptional accuracy
Experience supporting local SEO, online directory management, and profile maintenance is preferred
Familiarity with legal, professional services, or multi location business marketing environments is a plus
Comfortable working independently while managing multiple priorities and deadlines
Strong written and verbal English communication skills required
Ability to maintain confidential information and follow established workflows
Strong organizational and documentation skills
Comfortable reviewing data and identifying inconsistencies
Required Software and Tools: HubSpot, WordPress or similar CMS platforms, Microsoft Excel, Google Sheets, ChatGPT, Claude, or similar AI tools, Google Business Profile, Asana, Trainual, BrightLocal or similar citation management platform, CallRail, Google Local Services Ads Platform, Google Workspace

Nice To Haves

Detail-oriented
Highly organized
Process-driven
Analytical mindset
Strong problem-solving abilities
Excellent written communication skills
Time management
Data accuracy and validation
Marketing operations
CRM administration
Website content publishing
Local SEO support
Directory and citation management
Digital asset organization
Process documentation
Reporting and record keeping
Quality assurance
HubSpot proficiency
WordPress proficiency
Spreadsheet management
AI tool proficiency
Self-motivated
Accountability
Adaptability
Follow-through
Ability to learn new technologies quickly
Collaboration and teamwork
Professional judgment
Ability to work with minimal supervision

Responsibilities

Execute monthly AI search visibility and citation testing across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews
Execute email marketing deployments, audience segmentation, and list hygiene activities
Maintain team calendars and assign tasks through Asana
Document meeting notes, action items, and project updates
Prepare weekly status reports for the Marketing Manager
Track marketing and business development projects, tasks, deadlines, and follow ups
Organize and maintain HubSpot templates, email sequences, and sales resources
Validate UTM parameters, campaign tracking links, forms, and routing functionality
Conduct database hygiene reviews, including duplicate management and field completion audits
Document citations, competitor visibility, screenshots, and supporting evidence
Monitor dispute performance metrics and coverage levels
Submit eligible Google LSA disputes within required timelines
Distribute and track quarterly attorney profile review checklists
Maintain Rainmaker compliance trackers, documentation, deadlines, and profile status records
Test profile links and phone numbers to verify proper functionality and routing
Conduct monthly audits of all firm and attorney profiles to ensure accuracy and consistency
Manage and maintain Google Business Profiles for Seattle, Tacoma, Olympia, and Vancouver offices
Maintain business profiles across Google, Yelp, Bing, Apple, BBB, chamber directories, and legal directories
Publish prewritten content across social media channels and monitor engagement activity
Organize and maintain marketing asset libraries, including logos, creative files, photography, videos, and brand resources
Update attorney and employee biographies when credentials or information change
Reconcile dispute credits against monthly Google Ads statements
Maintain dispute records, tracking logs, resolutions, and reimbursement documentation
Maintain secure credential management procedures and profile change logs
Prepare LinkedIn profile update briefs and maintain completion records
Monitor attorney recognitions, speaking engagements, awards, and media mentions
Track attorney profile performance and directory visibility trends
Monitor reviews daily and manage responses according to established approval procedures
Ensure complete NAP consistency across all directory listings and citations
Validate SEO elements, tracking links, and website functionality before content goes live
Add images, audio files, metadata, schema markup, titles, descriptions, and tags before publication
Support reporting initiatives and marketing performance tracking
Coordinate shipping, mailings, marketing materials, and event logistics
Verify referral source tagging and data consistency
Investigate and correct lead source attribution issues within marketing-owned fields
Review Google Local Services Ads leads daily
Manage submissions to legal and professional directories
Assist attorneys with creating, updating, and optimizing professional directory profiles
Maintain attorney biography and CV libraries
Maintain content inventories, publication logs, refresh schedules, URLs, keywords, and update records
Format and publish blog posts and website pages in WordPress and HubSpot
Support the Vancouver office digital presence launch, including citation management, location page implementation, phone tracking, photography updates, and review generation processes
Maintain SOPs, documentation libraries, process guides, and internal FAQs within Trainual
Perform weekly HubSpot record audits and data quality reviews
Deliver monthly AI visibility reports to marketing leadership