Marketing Operations Specialist

Whisker Labs

About The Position

Whisker Labs is seeking a detail-oriented and execution-focused Marketing Operations Specialist to support the systems, campaigns, and data infrastructure that power our marketing organization. In this role, you will help operationalize marketing campaigns across lifecycle, growth, and partner initiatives. Working closely with the Senior Marketing Manager, Marketing Operations, you will manage campaign execution, maintain marketing platforms, and support reporting that helps the team make confident decisions. You will operate at the intersection of marketing campaigns, systems, and data, ensuring campaigns launch smoothly, tools remain reliable, and marketing performance is accurately tracked. This role is ideal for someone who enjoys combining analytical thinking with hands-on campaign execution and who wants to deepen their expertise in marketing automation, CRM systems, and marketing measurement. You will support the implementation of new marketing technologies and automation initiatives, including emerging AI-enabled workflows. This is a fantastic opportunity to contribute to the evolving landscape of marketing at a critical time.

Requirements

2–5 years of experience in marketing operations, digital marketing, lifecycle marketing, or campaign management
Experience working with marketing automation or CRM platforms (e.g., HubSpot, ActiveCampaign, Marketo, Salesforce, or similar)
Experience working in marketing analytics or BI tools such as Looker, Tableau, or similar platforms.
Strong attention to detail and comfort managing campaign setup, segmentation, tracking, workflows, and data structures
Experience supporting ecommerce or digital marketing programs across platforms such as Shopify, Amazon, Meta, or Google.
Ability to manage multiple campaigns and priorities simultaneously
Strong analytical thinking and ability to interpret marketing performance data
Working proficiency in Excel and PowerPoint
Experience with project management tools like Asana, Monday.com, ClickUp, or similar
Basic HTML/CSS knowledge to support QA

Nice To Haves

Experience with lifecycle marketing and automated customer journeys
Familiarity with campaign tracking frameworks and UTM parameters
Experience building dashboards or reporting within marketing platforms
Comfort working across marketing, product, and partner teams in a cross-functional environment
Familiarity with SEO, AEO, and GEO principles, including how structured content, metadata, and technical implementation support search visibility and AI-driven discovery

Responsibilities

Execute marketing campaigns across email, SMS, digital, and partner channels using marketing automation and CRM platforms.
Build and manage lifecycle communications, including transactional and triggered messaging such as enrollment confirmations, shipping updates, delivery notifications, and activation reminders.
Support campaign segmentation, audience targeting, scheduling, and launch coordination to ensure accurate delivery and consistent customer experiences.
Conduct campaign QA to validate segmentation, links, creative assets, and tracking prior to launch.
Work closely with channel owners across growth, lifecycle, content, and partner marketing to execute campaigns within marketing automation and CRM platforms.
Support the ongoing administration and maintenance of the marketing technology stack, including CRM, marketing automation, and analytics tools.
Build and maintain automation workflows, lists, tags, and campaign tracking structures.
Maintain CRM hygiene including lists, tags, segmentation structures, and campaign tracking frameworks.
Assist with platform integrations and system updates to ensure tools remain connected and operational.
Document marketing operations processes and maintain internal resources for campaign execution and system workflows.
Support the development and maintenance of marketing dashboards and reporting frameworks used by the marketing team and leadership.
Ensure campaigns are properly tagged and tracked to enable accurate performance reporting.
Pull and analyze campaign performance data across marketing channels.
Help identify trends, insights, and optimization opportunities based on campaign results.
Ensure campaign links and assets follow established tracking standards including UTM parameters and naming conventions.
Support broader measurement initiatives, including partner segmentation, audience analysis, and campaign performance reporting.
Support improvements to how marketing campaigns are planned, executed, and tracked across teams.
Maintain documentation for campaign workflows, naming conventions, and marketing operations standards.
Coordinate with cross-functional partners including Product, Partnerships, Operations, and Sales to support campaign launches and program execution.
Contribute to operational improvements that increase marketing efficiency and scalability.