Marketing Operations Specialist

Buckeye Broadband•Northwood, OH

51d

About The Position

The Marketing Operations Specialist supports the planning, coordination, execution, and measurement of marketing initiatives that build brand awareness, generate leads, strengthen customer engagement, and support business growth across Buckeye Broadband's Residential, Business, and Connected Communities lines of business. This role manages campaign workflows, project timelines, content coordination, vendor and agency communications, approvals, reporting, and marketing documentation to keep projects organized, accurate, and moving forward. The position works closely with Marketing, Sales, Customer Support, Billing and Support, Project Management, and external partners to support strategic initiatives and day-to-day marketing operations. The position also provides customer-facing sales support and front desk coverage as needed, representing Buckeye Broadband professionally while helping route customer needs to the appropriate resources. The Marketing Operations Specialist reports to the Marketing Manager. There are no direct reports to this position.

Requirements

High school diploma or GED - required.
Associate degree in Marketing, Communications, Business, or related field, or equivalent combination of education and relevant experience - Required.
Two to four years of marketing operations, marketing, communications, project coordination, sales support, customer service, or related experience - Preferred.
Experience supporting marketing campaigns, reporting, CRM platforms, project management systems, customer communications, or cross-functional projects - Preferred.
Experience in telecommunications, technology, subscription-based services, sales support, or customer-facing environments - Preferred
Strong organizational, project management, time management, and follow-through skills.
Excellent written, verbal, editing, proofreading, and interpersonal communication skills.
Ability to manage multiple projects, deadlines, stakeholders, vendors, and priorities in a fast-paced environment.
Strong analytical and problem-solving skills with a high level of accuracy and attention to detail.
Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
Strong customer service, relationship-building, collaboration, and professional communication skills.
Ability to work independently and collaboratively while representing the Buckeye Broadband brand professionally.

Nice To Haves

Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field preferred.
Experience with CRM systems, marketing automation platforms, digital marketing tools, reporting platforms, or project management tools preferred.
Familiarity with WordPress, HubSpot, Smartsheet, Drupal, Google Analytics, Canva, Adobe Creative Suite, or similar platforms preferred.

Responsibilities

Coordinating integrated marketing campaigns across digital, print, email, social media, direct mail, website, event, and customer communication channels
Supporting marketing initiatives for Residential, Business, and Connected Communities products, services, promotions, and customer segments
Managing campaign timelines, project workflows, approvals, deliverables, production schedules, and related documentation
Assisting with audience coordination, segmentation requests, list management, campaign deployment, and performance tracking
Preparing campaign summaries, reports, dashboards, and recommendations to measure effectiveness and identify opportunities for improvement
Maintaining marketing calendars, project trackers, creative assets, and campaign files to support efficient execution and team visibility
Creating, editing, proofreading, and coordinating marketing materials, including emails, flyers, presentations, sales collateral, website updates, customer notices, social media posts, and promotional materials
Ensure customer-facing communications are accurate, clear, brand-consistent, and aligned with approved messaging
Supporting website updates, email campaigns, social media scheduling, landing pages, digital promotions, and customer retention communications
Assisting with product launches, service updates, market research, competitor monitoring, and leadership presentations
Collaborating with internal teams, agencies, printers, media partners, vendors, and other stakeholders to support marketing objectives and deadlines
Supporting budget tracking, invoice processing, purchase orders, campaign fulfillment, and vendor coordination
Help improve marketing processes, documentation, and workflows to increase accuracy, efficiency, and accountability
Coordinating internal communications and project updates for assigned marketing initiatives and special projects
Coordinating event materials, promotional support, logistics, and post-event reporting for sponsorships, community events, sales events, trade shows, and partnership initiatives
Supporting community-facing marketing efforts that strengthen Buckeye Broadband's local presence and customer relationships
Providing backup front desk coverage during breaks, absences, vacations, and other staffing needs
Greeting customers and visitors professionally and help maintain a welcoming, organized lobby and customer service area
Assisting customers with basic account inquiries, product information, service availability questions, appointment scheduling, and authorized sales or service requests
Supporting prospecting, customer retention efforts, monthly and annual sales objectives, and customer satisfaction initiatives
Promoting appropriate Buckeye Broadband products, services, and offers based on customer needs
Coordinating with Sales, Customer Support, Technical Support, and other departments to route customer inquiries or issues appropriately
Following and enforcing the Company’s policies and procedures, including the EEO guidelines and safety, at all times
Perform any other departmental or company duties as needed