Marketing Operations Specialist, Principal - Member Data Analyst

Blue Shield of California•Oakland, CA

2d•Hybrid

About The Position

Your Role The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes. The Member Data Analyst, Principal will report to the Sr. Manager of Digital & Measurement and serve as the senior individual contributor accountable for defining how marketing and member impact is measured, translating complex data into decision ready insights while advancing the organization’s analytics and measurement maturity. You will partner closely with the Member Marketing Analyst, while operating with a high degree of autonomy, owning the analytics strategy, frameworks, and deliverables that enable segmentation, testing, and value measurement across marketing and member initiatives. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Requirements

Requires a bachelor's degree and/or equivalent experience
Requires at least 10 years of experience in analytics, marketing science, member analytics, or related quantitative roles with demonstrated scope and ownership
Expert proficiency in SQL and strong experience using Python or R for analysis, modeling, and experimentation
Deep experience designing and operationalizing segmentation, experimentation, and incremental impact measurement
Demonstrated ability to apply statistical and econometric methods to real‑world marketing and member problems
Experience building scalable, executive‑ready dashboards and analytics products that support self‑service and decision making
Proven track record of working with large, complex, and regulated data sets to produce trusted insights
Experience supporting or partnering on Marketing Mix Modeling and broader econometric measurement approaches
Strong ability to independently frame ambiguous problems, set analytical direction, and influence outcomes through insight rather than authority

Responsibilities

Act as the principal analytics lead for marketing and member measurement, shaping how impact, value, and performance are defined and evaluated across initiatives
Own the end‑to‑end analytics required to enable segmentation, experimentation, and business impact measurement, from data requirements through insight delivery
Define and influence the member and marketing analytics data foundations, including metric definitions, curated data sets, and standards that enable fast, reliable, decision-ready access to complex data
Design advanced segmentation frameworks to understand campaign impact while working across journeys, channels, and programs
Establish experimentation and test‑and‑learn standards, including experimental design, success metrics, governance, and interpretation of results
Quantify incremental impact of marketing and member initiatives using causal inference, lift analysis, and econometric approaches where appropriate
Build, develop, and maintain lifetime value frameworks that connect member behavior, engagement, and outcomes to business value
Partner with data science and marketing analyst teams to inform and translate Marketing Mix Modeling and related econometric analyses into clear recommendations
Build executive‑ready dashboards, analyses, and narratives that clearly articulate performance, tradeoffs, and opportunities
Influence senior stakeholders through clear, confident data storytelling and trusted analytical judgment rather than formal authority
Serve as the internal AI and agentic innovation lead in the measurement space, continuously advancing skills in LLM orchestration, agentic automation, and machine learning, while collaborating with Marketing Technology to pilot next‑gen solutions that automate workflows and elevate analytical capabilities