Marketing Operations Specialist - Construction

Bluepeak

30d

About The Position

We are seeking a highly motivated and detail-oriented Construction & Customer
Marketing Operations Specialist to join our marketing team. This role supports
go-to-market fiber construction initiatives as well as ongoing customer
marketing, including customer migration and upgrades. This position will execute
and optimize campaigns across the customer lifecycle, including pre-sale,
launch, post-build migration and upsell, while managing marketing automation,
performance tracking, and cross-functional collaboration. The ideal candidate
brings strong marketing operations experience and the ability to work closely
with construction, sales, eCommerce, and customer-facing teams to drive growth
and customer adoption.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
• 3+ years of experience in marketing operations, campaign management, or a related role.
• Familiarity with CRM systems or marketing automation platforms, lead nurturing, and conversion funnels
• Experience with data analysis and reporting tools (e.g., Google Analytics, Excel, etc.) to track and optimize campaign performance
• Understanding of customer lifecycle marketing concepts, including onboarding, migration, and upgrade communications
• Operational mindset with a customer-first lens and the ability to translate complex operational inputs into clear, timely customer-facing marketing execution
• Excellent communication and collaboration skills, with the ability to work cross-functionally across teams
• Strong written, verbal and presentation skills, including the ability to proactively articulate ideas and suggestions clearly and effectively
• Ability to collaborate with various functional groups and employees at different levels to achieve results effectively and professionally
• Excellent organizational skills, with attention to detail and the ability to manage multiple tasks simultaneously
• Proactive problem-solver who anticipates and resolves issues early while thriving in fast-paced, high-growth, dynamic environments
• Must be able to successfully pass a background and drug test prior to employment
• MS Office Suite: Outlook, PowerPoint, Word, Teams, and Excel
• Prolonged periods of sitting at a desk and working on a computer.
• Regularly required to talk and hear.
• Frequently required to sit, stand, bend, reach, push, pull and walk.
• Required to use hands, handle objects and paperwork.
• Required to use close vision and be able to focus.
• Required to refrain from personal use of technology during working hours.
• Must be able to lift up to 5 lbs

Nice To Haves

• Experience in a telecommunication environment a plus.
• Experience with HubSpot or similar marketing automation platforms a plus

Responsibilities

• Monitor and optimize construction and overbuild marketing campaigns to meet pre-sale and launch objectives
• Support current customer marketing initiatives, including product migration, service upgrades, retention, and cross-sell/upsell campaigns
• Track and manage marketing automation platforms and website conversions to ensure a smooth end-to-end funnel across acquisition and existing customer journeys; implement segmentation, targeting, and nurturing strategies as needed
• Partner with the Sr. Marketing Manager to execute various marketing tactics, including but not limited to direct mail/email campaigns for both new and existing customers
• Collaborate with Construction Operations, Field Ops, and Customer Operations teams to stay aligned on build timelines, market readiness, migration strategies, and customer experience considerations; communicate changes to the broader marketing team
• Analyze performance metrics, identify trends, and provide actionable insights to improve conversion, migration, and upgrade rates
• Work closely with eCommerce team to define lead qualification, track campaign effectiveness, and support smooth transitions from marketing to sales
• Continuously evaluate and enhance processes for efficiency and scalability within the marketing operations workflow
• Maintain thorough documentation, workflows, and marketing playbooks for construction launches, customer migration, and lifecycle campaigns
• Other projects as assigned

Benefits

• Competitive Compensation + Annual Bonus Eligibility
• Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)
• Generous Vacation and Paid Sick Time + Paid Holidays and Personal Days
• Professional Development With an Emphasis on Internal Promotion
• Employee Discounts on Bluepeak Services, Including Internet
• Progressive and inclusive work culture in which our team has the flexibility, support, and resources to be successful in their careers!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level