Marketing Operations Manager

Persona AI Inc • Houston, TX

19d

About The Position

Persona AI is building the future of humanoid robotics. We've scaled from 5 to 60 people in record time, and our growth is just getting started. As we expand our market presence, we need someone exceptional to own the operational engine behind our marketing. This is someone who sees data infrastructure and campaign execution not as back-office work, but as the foundation of how the world comes to know Persona AI. The Opportunity You’ll be our Marketing Operations Manager and the person who makes our marketing machine actually work. You are the connective tissue between our strategy and execution. You’ll own our HubSpot architecture, build the systems that power every campaign, and ensure our data is clean, our funnels are tracked, and our reporting tells a story leadership can act on. You’ll work directly alongside our marketing and creative teams, translating strategy into technical infrastructure and making sure nothing falls through the cracks. You’ll have the autonomy to build processes and systems that reflect your vision for what modern B2B marketing operations can be.

Requirements

• 3+ years in marketing operations or CRM management, with deep, hands-on HubSpot expertise. You’ve built workflows, managed integrations, and optimized the platform, not just used it.
• Technical proficiency across the marketing stack: Google Analytics, WordPress, social scheduling platforms, and email marketing tools are second nature to you.
• Campaign architecture experience: you’ve built and tracked digital assets end-to-end, including landing pages, forms, and automated nurture sequences.
• Analytical expertise: you can build complex buyer segments, run campaign attribution analyses, and turn messy data into clean insights that drive decisions.
• A communicator’s mindset: you translate data into plain language that creative teams, executives, and non-technical stakeholders can act on.
• Systems-builder DNA: you don’t just maintain infrastructure. You improve it. You document, optimize, and future-proof everything you touch.

Nice To Haves

• Experience supporting marketing operations at a deep tech, robotics, or industrial hardware company.
• Background in campaign attribution modeling or multi-touch funnel analysis.
• Experience integrating HubSpot with a complex third-party tech stack.
• Comfort operating in ambiguity. You thrive where things are still being figured out.

Responsibilities

• Serve as our HubSpot architect: managing workflows, automation, integrations, and the health of our full CRM infrastructure.
• Own our web operations: overseeing WordPress, landing pages, forms, and form-handlers to ensure a seamless lead capture experience from click to close.
• Build the backend of our campaigns: partner with the creative team to build tracking URLs, set up social scheduling tools, and create conversion assets that tie every campaign to measurable results.
• Design and maintain performance dashboards: track campaign ROI, conversion rates, and funnel velocity using Google Analytics and HubSpot reporting to give leadership clear, actionable visibility.
• Manage email operations end-to-end: technical deployment, deliverability, A/B testing, and automated lead nurturing sequences that move prospects down the funnel.
• Own database governance: maintain a high-integrity contact database through regular cleaning, GDPR/CCPA compliance oversight, and the development of CRM buyer profiles and segments that power personalization at scale.
• Document everything: build and maintain process documentation that ensures the marketing team can operate and scale without tribal knowledge dependencies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed