Marketing Operations Manager
About The Position
At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value. We are growing, and so are the breadth and depth of our marketing programs. We are looking for a highly motivated, process-oriented and data-driven Marketing Operations Manager to join our growth marketing team, reporting to the Director of Demand Generation. In this role, you will oversee the day-to-day management of our marketing tech stack, drive our database management, and ensure effective, seamless campaign execution and automation. You’ll work closely with cross-functional teams, such as growth marketing, regional marketing, content, events, product marketing, revenue operations and sales teams to support marketing engines across multiple business units. You will operationalize and orchestrate data at all funnel stages, leverage data to solve problems, and measure the impact and success of marketing initiatives across Business Units and foundational projects. Ideal candidate completes tasks, solves problems, and actively improves programs to reach objectives.
Requirements
- 4+ years of marketing operations experience, ideally in B2B SaaS or demand generation environments.
- Deep expertise with Salesforce CRM (administration not required but is a plus, campaign management, reporting) and marketing automation platforms (Pardot, HubSpot).
- Consistent record of managing and integrating a modern MarTech stack, defining technical requirements, and evaluating and implementing tools.
- Ability to translate data into the story and share insights that drive channel, campaign, and budget decisions based on return on investment.
- Seasoned in process implementation and improvements for increasing team efficiency
- Demonstrates strong collaboration skills by effectively partnering with sales, design, marketing, finance, and other cross-functional teams.
- Proactive and continually asks, “How can I make that better?”
Responsibilities
- Monitor and optimize database health; manage segmentation, enrichment, and data augmentation from third-party tools and sources.
- Build and maintain demand gen campaign reports to share with sales leaders and other cross-functional senior executives.
- Manage the lead pipeline from initial contact to sales handoff, including channel tracking, conversion reporting, and service level agreement (SLA) compliance.
- Optimize and troubleshoot marketing attribution models to precisely demonstrate pipeline and revenue impact.
- Administer and optimize marketing technologies (Pardot, HubSpot, LeanData, Demandbase, etc.) and their integration with Salesforce CRM.
- Develop and manage email nurture programs by audience segment to support both prospect engagement and customer retention.
- Ensure email marketing and campaigns comply with GDPR, CCPA, and global data privacy regulations, including opt-in management, consent tracking, and email preference centers.
- Enable data-driven decisions for the marketing team through reporting and data analysis of program performance and impact on the business.
- Partner with agencies, sales, and internal teams to ensure seamless campaign execution and reporting alignment.
- Train and support marketing colleagues on processes, tools, and reporting to drive operational excellence across business units.
- Stay ahead of marketing operations, attribution, and automation standards; continually recommend improvements to tools, processes, and strategies.
Benefits
- Professional development budget to support other modes of learning.
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days so you can rest and recharge
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy - work with your manager to take time off when you need it
- Industry-leading parental leave policies.
- Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
