Marketing Operations Manager

Twin Health

17h • $115,000 - $125,000 • Remote

About The Position

Twin Health is seeking a Marketing Operations Manager (Execution & Performance) to own the end-to-end execution and QA of campaigns across all marketing channels, including direct mail, email, SMS, in-app, social, and paid ads. This role will partner closely with channel owners to ensure the quality, accuracy, and on-time delivery of all campaigns. Additionally, the position serves as the primary Marketing Operations liaison to the Analytics team, translating campaign needs into clear reporting requirements and bringing performance insights back to inform future decisions. Twin Health is a rapidly scaling digital health company focused on improving and preventing chronic metabolic diseases using AI Digital Twin technology.

Requirements

• 3–5 years of experience in campaign execution, marketing operations, or a closely related role
• Hands-on experience with marketing automation platforms (Braze preferred) and email/direct mail workflows
• Familiarity with audience segmentation tools and data pipelines (Hightouch, Snowflake, or similar)
• Strong analytical skills with comfort working in dashboards and reporting tools (Lightdash, Salesforce)
• Experience working alongside a dedicated analytics or data team — able to scope requests clearly, collaborate effectively, and avoid duplicating infrastructure
• Detail-oriented with a quality-first mindset — catches errors before they become problems
• Comfortable managing vendor relationships and holding external partners to SLAs
• Ability to translate data into clear narratives for non-technical stakeholders
• Applicants must be authorized to work for any employer in the U.S.
• We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

• Campaigns execute on schedule with zero QA misses and fully validated tracking
• Time-to-launch benchmarks are met consistently; delays are flagged and resolved before they cascade
• Audience builds are accurate, well-documented, and delivered without last-minute errors
• The Analytics team describes this role as a clear, reliable partner with well-scoped, actionable reporting requests
• The shared marketing performance scorecard is current, reliable, and actively used by leadership
• Data discrepancies between platforms are caught early and resolved with clear root cause documentation
• Vendor relationships are smooth, invoices are reconciled accurately, and SOPs are maintained

Responsibilities

• Own campaign execution across all channels including email, direct mail, SMS, social, paid ads, webinars and in-app campaigns
• Coordinate execution for both internal initiatives and partner-facing campaigns
• Manage and evolve QA processes to ensure flawless execution (rendering/testing, link checks, targeting validation, tracking, and compliance review).
• Track and report time-to-launch as a core performance metric, flagging delays and driving resolution
• Own audience builds and list management for all direct mail and digital campaigns
• Manage segmentation logic in coordination with Hightouch and Snowflake pipelines (Martech Team)
• Validate audience exports before use, flagging and resolving discrepancies with MarTech and the Analytics team
• Maintain documentation of segmentation logic and audience definitions for auditability
• Create and manage UTMs for all campaigns, maintaining a centralized tracking log
• Coordinate landing page updates and QA with Growth Pod Team
• Ensure tracking is validated before campaign launch; flag gaps or anomalies promptly
• Serve as the primary Marketing Operations liaison to the Analytics team (Marketing Solutions Architect, Digital Analyst) — not owning analytics infrastructure, but ensuring Marketing's reporting needs are clearly scoped and prioritized
• Translate campaign reporting requirements into well-defined requests for Analytics partners; coordinate on dashboards, campaign-level insights, and the shared marketing performance scorecard
• Own post-campaign performance reporting across all channels, synthesizing data from Braze, Salesforce, and Lightdash into clear insights for stakeholders
• Monitor campaigns in-flight and flag delivery issues or anomalies in real time — escalating to the Analytics team where deeper investigation is needed
• Ensure campaign-level data is clean and accessible to support ROI tracking and executive reporting
• Identify discrepancies between platforms (Braze, Salesforce, Lightdash, Finance) and coordinate resolution with Analytics and MarTech rather than resolving in isolation
• Manage day-to-day relationships with marketing vendors
• Escalate vendor issues to Senior Manager as appropriate
• Document vendor SOPs and maintain accurate records for billing and audit purposes

Benefits

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents
• 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family
• Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed