Marketing Operations Manager
About The Position
Marketing at P3 generates leads across paid search, LSA, SEO, pay-per-lead programs, CRM channels, and more for 18+ operating companies simultaneously. The systems that support that — ServiceTitan, Google Ads, call tracking, AI tools, lifecycle sequences, etc. — need someone who owns them completely. We’re looking for an operator who builds, deploys, governs, and improves. You’ll have direct line of sight to revenue impact: every CRM sequence that converts a lapsed customer, every attribution fix that recovers wasted spend, and every AI tool held to a real performance standard. You'll report directly to the SVP of Marketing and work closely with the Performance Marketing Manager on attribution and campaign infrastructure.
Requirements
- 3–5 years in marketing operations or a similar systems-focused role in a lead-generation environment
- Direct experience with ServiceTitan or a comparable field service CRM strongly preferred
- Hands-on with Google Ads, UTM frameworks, and campaign attribution across multiple brands or locations
- Proven experience building and deploying email and SMS lifecycle sequences end-to-end — not just setup, but QA, iteration, and performance monitoring
- Multi-location services, franchise, or home services background is a meaningful differentiator
- Comfortable working across a portfolio of brands with varying levels of data maturity and no two setups exactly alike
- Detail-oriented and able to move without perfect conditions
Responsibilities
- CRM Lifecycle Sequences: Build, deploy, and maintain email and SMS campaigns in ServiceTitan Marketing Pro across all OpCos. Own the full sequence lifecycle — design, suppression logic, triggered workflows, and performance monitoring. Sequences exist in concept today; your job is to get them running at scale in a way that increases lead conversion, reactivates demand, and drives measurable revenue growth.
- Attribution & Campaign Infrastructure: Establish and enforce naming conventions and UTM standards across all paid channels and ServiceTitan campaigns. Own the change log. Build and maintain dashboards in Looker Studio or Google Sheets that give a clean read on lead volume, cost per lead, and booking rate by OpCo and channel.
- MarTech Stack Ownership: Admin-level ownership of ServiceTitan Marketing Pro, Google Ads MCC, LSA accounts, call tracking platforms, and AI vendor tools. You resolve integration failures, ensure data flows cleanly between systems, onboard new users without bottlenecks, and flag when a tool isn't earning its cost.
- Vendor Accountability: Own the operational governance of the MarTech tools in the stack. That means usage audits, performance tracking, vendor check-ins, and clear recommendations when something isn't working. You'll need to assess the current state, piece together what exists today, and conduct the audit work needed to create a clear path forward.
- Vendor & Contract Operations: Maintain the master log of agency and vendor contracts — renewal dates, scope, spend, and performance benchmarks. Surface issues before they become surprises. Support the SVP with documentation ahead of vendor accountability and renegotiation conversations.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
