Marketing Operations Manager

Goodville Mutual Casualty Company•New Holland, PA

2d•Onsite

About The Position

The Marketing Operations Manager is responsible for managing the Marketing Support Specialist, Agency Relations Coordinator and Agent, Training & Onboarding Specialist to ensure marketing operations align with company philosophies and support Goodville Mutual’s long-term growth. This role partners closely with independent agencies and internal departments to integrate sales and marketing strategies, optimize agency performance, and ensure effective execution of corporate goals. Acting as a trusted advisor and proxy to the Vice President of Marketing, the Marketing Operations Manager leads cross-functional initiatives, anticipates issues before they arise, and delivers strategic insights that improve business performance. This role brings a strong agent-focused perspective, combines operational rigor with strategic thinking, and ensures marketing initiatives are executed with precision and purpose.

Requirements

Bachelor’s degree in marketing, management, or communications, with demonstrated skills in these areas, or five years of additional equivalent work experience, required.
Five years’ experience in the Property and Casualty insurance industry with knowledge of products, services, and/or independent agency operations required.
Ability to develop a thorough understanding of company underwriting guidelines and to explain the company’s lines of coverage required.
Highly effective interpersonal and communication skills required.
Ability to work independently and to exercise sound judgment based on company policies and procedures required.
Ability to work effectively with company computer systems and processing methods, and agency management systems required.
Ability to work flexible hours, travel to all organization offices (including in Pennsylvania, Ohio, and South Dakota) required.
Ability to work in an office environment with moderate noise level, remain in a stationary position and operate a computer a majority of the time required.
Ability to move throughout the office to access work materials and to move work materials weighing up to ten pounds daily required.
Ability to perform the essential functions of the job with or without reasonable accommodation required.

Nice To Haves

Thorough knowledge of insurance regulations and laws of assigned states preferred.

Responsibilities

Manage the corporate marketing strategy and annual production budget, supporting premium and policy growth targets.
Lead and execute key strategic initiatives that support company-wide objectives.
Proactively identify business improvements and make thoughtful, data-driven recommendations.
Ensure marketing initiatives remain aligned with broader organizational priorities.
Provide project oversight to ensure initiatives are progressing on time and meeting requirements.
Manage new agency recruitment operations, including oversight for onboarding and training new agency partners.
Collaborate with the Underwriting department to manage the termination process for expiring agency contracts.
Engage directly with agents to support marketing representatives, including conflict resolution, problem-solving, and product training assistance.
Participate in state agency association conventions and industry events to promote Goodville Mutual and strengthen agency partnerships.
Manage the development, validation, and distribution of agency and territory data reports for marketing representatives.
Oversee the implementation and maintenance of company segmentation models.
Manage the process for validating and publishing agency production data, including but not limited to: Occurrence and Weather Event Capping, APRs, Segmentation criteria.
Oversee the calculation and validation of agent compensation, including: Profit Share and Third Quarter Profit Share Lock-In, PROGRIP, New Business Incentives, Alternative Commission schedules.
Manage and maintain the Agent Agreement.
Collaborate with internal departments to resolve agency-related concerns and improve agent-facing processes, products, and platforms.
Contribute to agent communications and content development in partnership with the Corporate Communications Manager.
Lead the development and delivery of agency focus groups, quarterly training webinars, and agent advisory committees.
Maintain current knowledge of insurance, marketing, and industry trends through continuing education.
Pursue relevant professional designations and certifications, including marketing, business, and Property & Casualty insurance designations (e.g., CPCU).
Perform other duties as assigned by the Vice President of Marketing.