Marketing Operations Manager

DTN • Remote, TX, MO

23d • $73,300 - $97,800 • Remote

About The Position

DTN is seeking a highly organized and data-driven Marketing Operations Manager to optimize and manage our marketing technology ecosystem, with a primary focus on HubSpot. This role is responsible for ensuring data integrity, lead flow efficiency, system integration, and marketing automation performance across the organization. The ideal candidate combines deep technical expertise in HubSpot and Salesforce integration with a passion for process improvement and scalable marketing operations.

Requirements

• Deep, hands-on expertise in HubSpot Marketing Hub and Operations Hub, including system administration and advanced automation.
• Strong experience managing HubSpot–Salesforce integrations, including field mapping, sync troubleshooting, and data governance.
• Experience working within a Software or SaaS environment, preferably supporting subscription-based revenue models.
• Proven ability to build automated workflows and scalable data management processes within marketing automation platforms.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Experience building dashboards and reporting frameworks within HubSpot or similar tools.
• Meticulous attention to detail and a strong commitment to data quality and accuracy.
• Excellent communication and collaboration skills with experience supporting cross-functional stakeholders.
• Bachelor’s degree in Marketing, Business, Computer Science, or a related field

Nice To Haves

• relevant platform certifications are preferred

Responsibilities

• Serve as the primary administrator and subject matter expert for HubSpot Marketing Hub and Operations Hub, owning platform configuration and performance.
• Manage integrations between HubSpot, Salesforce, Zoom, and other key platforms to ensure seamless data flow and accurate attribution.
• Maintain data integrity and hygiene, including enrichment, deduplication, standardization, and compliance with GDPR and CCPA regulations.
• Optimize lead scoring, routing, and automation workflows to ensure qualified leads are delivered efficiently to sales and downstream teams.
• Build and maintain marketing assets such as forms, CTAs, workflows, and trackable content to support campaign execution.
• Develop dashboards and reporting to monitor campaign performance, data quality, and conversion metrics, identifying opportunities for improvement.
• Partner cross-functionally with Marketing, Business Operations, and Data teams to align processes, improve efficiency, and scale operations.

Benefits

• Competitive Salary
• Unlimited PTO
• Flexible working hours
• Remote work model (position dependent)
• Competitive Medical, Dental and Vision Insurance Plans
• 6% 401K matching
• Unlimited access to 13k+ courses via learning platform to support employee career advancement
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level