Marketing Operations Manager

Eide Ford Lincoln•Bismarck, ND

2d•Onsite

About The Position

The Marketing Operations Manager is responsible for coordinating and managing the day-to-day execution of marketing initiatives across the Eide Automotive Group. This role serves as the operational hub of the Marketing Department, ensuring that monthly advertising campaigns are planned, coordinated, executed, and launched accurately and on schedule. Working closely with the Director of Marketing, dealership leadership, and external marketing partners, the Marketing Operations Manager oversees project timelines, campaign workflows, vendor communication, quality assurance, and marketing operations that support eight automotive dealerships. This position is ideal for a highly organized marketing professional who excels at project management, process improvement, communication, and coordinating multiple deadlines in a fast-paced environment.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field.
Three to five years of marketing, project management, or marketing operations experience.
Exceptional organizational and time management skills.
Strong written and verbal communication skills.
Experience managing multiple projects simultaneously.
High attention to detail.
Proficiency with Google Workspace or Microsoft Office and collaborative workplace technologies.
Familiarity with project management software and social media management tools.

Nice To Haves

Experience within an advertising agency, in-house marketing department, or automotive marketing environment.
Experience working with marketing vendors and creative agencies.
Familiarity with project management platforms such as Monday.com, ClickUp, or Microsoft Planner.
Experience coordinating digital marketing campaigns.
Knowledge of Meta advertising, email marketing platforms, and marketing automation tools.
Experience using AI productivity tools within marketing workflows.

Responsibilities

Coordinate the monthly execution of advertising campaigns for all Eide Automotive Group dealerships.
Organize and communicate monthly OEM incentive offers to marketing vendors.
Develop and maintain campaign calendars and production schedules.
Ensure all campaign deliverables meet established deadlines.
Coordinate marketing initiatives across multiple dealerships and departments.
Monitor campaign progress and proactively resolve scheduling or production issues.
Serve as the primary day-to-day contact for external marketing vendors.
Coordinate production schedules for television, digital advertising, email marketing, direct mail and other vendor-supported initiatives.
Review creative materials for accuracy, compliance, and consistency prior to final approval.
Ensure vendor deliverables align with campaign objectives and dealership requirements.
Maintain strong working relationships with agency partners and third-party vendors.
Manage all marketing requests through the department's project management system.
Prioritize projects based on business needs and production deadlines.
Maintain visibility into project status across all dealerships.
Facilitate communication between dealership personnel, vendors, and the Marketing Department.
Develop and improve workflow processes that increase department efficiency.
Coordinate recurring monthly marketing initiatives including: Television advertising, Meta (Facebook & Instagram) and TikTok advertising, Paid search creative coordination, Email marketing campaigns, Direct mail, Content calendar management and production, Website promotions, Seasonal campaigns, Special events, Community partnerships.
Coordinate and manage company events, community sponsorship's, and recurring marketing initiatives that strengthen Eide Automotive Group's brand presence and community engagement.
Plan, coordinate, and oversee recurring monthly marketing events, dealership promotions, community sponsorship's, and special events.
Review, negotiate, and manage contracts with event venues, vendors, sponsors, and service providers.
Collaborate with company leadership to identify event objectives, budgets, logistics, staffing requirements, and promotional opportunities.
Coordinate event timelines and ensure all deadlines are met.
Provide event planners, vendors, and community partners with the necessary marketing materials, branding assets, promotional items, and event information.
Communicate event details, schedules, responsibilities, and updates to Eide Automotive Group employees and participating departments.
Create, maintain, and manage online registration forms, RSVP systems, and attendee communications for company events.
Coordinate event signage, displays, promotional materials, giveaways, and branded merchandise.
Assist with event setup, on-site coordination, and post-event wrap-up as needed.
Track sponsorship commitments and ensure all contractual marketing benefits are fulfilled.
Evaluate event success by gathering feedback and identifying opportunities for continuous improvement.
Review campaign materials for accuracy before launch.
Verify pricing, incentives, disclaimers, links, and dealership information.
Ensure campaigns comply with manufacturer guidelines and legal requirements.
Confirm campaigns launch correctly across all advertising channels.
Identify and resolve issues before campaigns go live.
Document and maintain Standard Operating Procedures (SOPs).
Recommend workflow improvements that reduce production time and increase efficiency.
Identify opportunities to automate recurring administrative tasks.
Assist in implementing AI tools and technology that improve department productivity.
Support continuous improvement initiatives within the Marketing Department.
Track project completion and campaign timelines.
Maintain organized marketing records and documentation.
Assist with departmental reporting and campaign performance summaries.
Coordinate marketing meetings and production schedules as needed.
Maintain organized digital assets and project documentation.
Maintain a database of employee birthdays, work anniversaries, sales and service data.