Marketing Operations Manager

Horizon3 AI

6d•$109,000 - $135,000•Remote

About The Position

Horizon3.ai is seeking a Marketing Operations Manager to maintain and scale the systems, processes, and data foundation that power their go-to-market engine. This role is central to Marketing, Sales, and RevOps, aiming to translate strategy into measurable pipeline and revenue impact. The ideal candidate will be a strategic operator and hands-on builder responsible for optimizing the marketing tech stack, improving funnel performance, and enabling data-driven decision-making. They will manage moderately complex projects independently, resolve issues with minimal direction, and ensure campaigns and processes are scalable, measurable, and executed with precision.

Requirements

4–7 years of experience in marketing operations, revenue operations, or a related role.
Hands-on experience with MAPs (Pardot or Marketo preferred) and CRM (Salesforce preferred).
Strong background in data management, analytics, and performance reporting.
Solid understanding of lead lifecycle management, segmentation, and campaign tracking.
Comfortable working with data, including pulling reports, identifying anomalies, and translating findings into action.
Detail-oriented with a bias for action - you deliver accurate, high-quality work quickly and take ownership of QA.
Familiarity with AI tools and a curiosity for how they can improve marketing workflows and productivity.
Comfortable operating in ambiguity and building processes where none exist.
Strong execution and project coordination skills, with the ability to manage multiple priorities in a fast-paced environment.
Strong analytical problem-solving mindset and communication skills.

Nice To Haves

Experience leveraging AI tools in marketing operations to automate workflows, solve problems, and improve efficiency.
Familiarity with data visualization tools (Tableau, Power BI) or advanced reporting techniques.
Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market motions.

Responsibilities

Own and optimize the marketing automation platform (Pardot) and CRM (Salesforce), including integrations, segmentation, scoring, routing, nurturing, lifecycle workflows, and compliance with data regulations (GDPR, CCPA, etc.).
Evaluate, implement, and integrate new tools across the GTM tech stack.
Perform audits, testing, and root cause analysis across the GTM stack - identifying inefficiencies, proposing solutions, and implementing fixes.
Ensure data accuracy and consistency across the GTM tech stack, maintaining high-quality data to support decision-making.
Partner with the Marketing Automation Manager on execution workflows, providing operational depth and ensuring continuity across campaigns.
Build and maintain scalable campaign execution frameworks, workflows, and automations.
Identify workflow bottlenecks and implement process improvements that increase team velocity without sacrificing accuracy.
Partner with campaign managers to execute marketing programs, ensuring timely delivery and proper tracking across channels.
Build and maintain systems and automations that reduce manual work and keep data clean and actionable.
Leverage AI tools and emerging automation capabilities to improve team efficiency, accelerate troubleshooting, and scale marketing operations.
Identify opportunities to replace manual execution with agent-based or automated solutions, and implement them independently or in collaboration with the team.
Stay current on emerging marketing technologies and AI tooling, bringing forward recommendations as relevant.
Document workflows, SOPs, and system configurations as the team scales.
Provide training, documentation, and support to enable a data-driven marketing organization.
Monitor marketing data quality and troubleshoot issues across the GTM stack (Pardot, Salesforce, Chili Piper, etc.).
Build and maintain dashboards and reporting to track KPIs, pipeline performance, and campaign ROI.
Analyze complex marketing data and deliver actionable insights that inform campaign and GTM strategy.
Support attribution modeling and lead scoring initiatives.
Serve as a partner to Demand Generation, Sales, Finance, RevOps, and IT teams.
Align cross-functionally on goals, definitions, and processes across the funnel.
Enable teams with tools, training, and documentation.
Support or operationalize account-based marketing (ABM) programs, including account segmentation, targeting, orchestration, and performance measurement.