Marketing Operations Manager

Kai Cyber, Inc. • San Jose, CA

6d

About The Position

This is the first marketing operations hire at Kai, an AI company rebuilding cybersecurity. The role offers a unique opportunity to define and build marketing operations from scratch with a blank sheet of paper, utilizing HubSpot, an AI-native CRM. Reporting to the Head of GTM Operations, the successful candidate will own and build the data model, lifecycle, campaign framework, routing engine, and measurement layer, connecting marketing spend to pipeline and revenue. The role emphasizes designing an AI-native go-to-market system, leveraging agents and automation, rather than retrofitting AI onto existing, outdated systems. This position is ideal for someone with strong opinions on lifecycle, attribution, and routing who wants to implement their vision.

Requirements

• 5–8 years in Marketing Operations, GTM Engineering, or Revenue Operations.
• Deep, hands-on HubSpot expertise.
• A real philosophy on AI-native operations.
• Data modeling fluency.
• Ability to build multi-touch attribution with cross-functional credibility.

Responsibilities

• Own the marketing data model across the marketing automation platform and Sales CRM.
• Manage the person-to-account architecture, including deduplication, hierarchy handling, and buying-group logic.
• Support the enrichment and data-quality layer with AI-driven waterfalls, automated validation, and monitoring.
• Manage the governance model, including naming conventions, field ownership, change control, and privacy/GDPR.
• Define and enforce source, sourcing, and influence rules with sign-off from Marketing, Sales, and Finance.
• Operationalize events, webinars, field programs, and partner motions end-to-end, including capture, enrichment, QA, upload, follow-up, and attribution leveraging AI.
• Instrument the website and digital properties for conversion tracking, UTM discipline, and form/progressive-profiling strategy.
• Build campaign performance reporting.
• Use AI to score, qualify, research, and enrich inbound leads before human intervention.
• Support SLA tracking, working-status enforcement, recycle and re-entry logic, and alerting for system breaks.
• Instrument lifecycle stages and track conversion rates and cycle times.
• Support the creation of ABM and account-based plays, including target account lists, buying-group orchestration, and coordinated multi-threaded outreach.
• Deliver marketing-sourced and marketing-influenced pipeline reporting.

Benefits

• Highly competitive salaries
• Equity options
• Supportive work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed