Marketing Operations Manager

Expedia • Chicago, WA

2d • Onsite

About The Position

Manager, B2B Marketing Operations Please note: This role must be based out of our Seattle office. Remote work not available with this role. Introduction to the Team Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network. Make An Impact! We’re looking for a Manager, B2B Marketing Operations to join the B2B Digital Operations team and support the design of marketing automation strategies. You’ll support strategy to launch campaigns that are powered by data and leverages real-time insights, to create a personalized partner experience. As an automation strategist you will be working alongside team members to help build, measure, optimize and scale our marketing programs to drive growth. In this role, you’ll be responsible for supporting the evaluation of existing marketing journeys, supporting demand generation and integrated marketing campaigns, informing strategic planning, and enhancing overall marketing process, technology, and workflow.

Requirements

• 5+ years of hands‑on Marketo administration experience in a B2B tech environment, with strong working knowledge of Salesforce.
• Demonstrated experience building, cloning, and optimizing Marketo programs and nurture streams, including smart campaigns, smart lists, and tokens.
• Familiarity with Marketo Custom Objects and how they are used to support segmentation and personalization (e.g., understanding object relationships, fields, and use cases within campaigns).
• Ability to read and reason about JSON data structures used in integrations and data pipelines (e.g., identify key fields, understand nested structures, and validate that payloads support campaign requirements).
• Strong understanding of database structure, data hygiene, and lead management, including normalization, deduplication basics, and how data quality impacts routing and reporting.
• Experience collaborating on data integration projects involving Marketo (APIs, webhooks, batch imports), with the ability to define marketing requirements, test data flows, and triage issues.
• Strong analytical skills with the ability to interpret marketing performance data and funnel metrics, and translate findings into recommendations for optimization.
• Excellent communication skills, with a track record of cross‑functional collaboration across marketing, sales, and technical teams, and a strong process‑improvement mindset.

Nice To Haves

• Experience working within a matrixed organization; previous consulting or agency experience supporting multiple stakeholders is a plus.
• Experience with Velocity scripting or similar approaches to dynamic content is a plus; at minimum, comfort working with tokenized/dynamic content frameworks and partnering with more technical resources to implement them.

Responsibilities

• Work with internal marketing stakeholders to gather requirements and translate them into clear briefs for technical teams and marketing systems owners, ensuring Marketo, Salesforce, and related tools can deliver on those requirements.
• Create and manage automated, multi‑touch prospect and customer lifecycle programs (campaigns and journeys), including build, QA, launch, and ongoing optimization.
• Partner with the technical and data teams to review and validate data structures (including custom objects and JSON payloads) used to support campaigns, segmentation, and personalization.
• Contribute to the design of data flows and field mappings between Marketo and other systems to support accurate routing, reporting, and attribution.
• Manage process design and documentation: identify, design, and document scalable workflows, SLAs, and standard operating procedures that enable the marketing team to work efficiently and with consistency.
• Support data migration projects and system updates/changes, ensuring business requirements are met; assist with data validation (e.g., field values, picklists, sync rules) and highlight risks to Marketo <> Salesforce integrations and program triggers.
• Make recommendations and provide input on goals, objectives, and marketing automation best practices, acting as an internal consultant for campaign design, audience strategy, and operational feasibility.
• Be accountable for on‑time, high‑quality execution of automation projects and campaigns, collaborating closely with campaign owners to test, troubleshoot, and optimize for performance.
• Monitor campaign performance, operational metrics, and data quality, surfacing insights and opportunities to improve conversion, engagement, and process efficiency.
• Maintain and evolve Marketing Operations documentation, including campaign templates, naming conventions, workflow diagrams, and process guides.

Benefits

• We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
• Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
• To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent ( IATAN ) membership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed