Marketing Operations Manager

PowerPlan • Atlanta, GA

16h • Hybrid

About The Position

This role owns the operational backbone of our marketing engine. As Marketing Operations Manager, you will ensure that marketing programs run reliably, data flows cleanly from first touch through revenue, and leadership can clearly see what’s working and why. You’ll work hands‑on in Salesforce, Pardot / Account Engagement, GA4, and WordPress, sitting at the intersection of marketing and sales operations. This is an ideal role for someone who enjoys owning systems, data, and execution in a lean B2B SaaS environment without the overhead of a large team. COMPANY PowerPlan is a B2B SaaS organization helping enterprise customers optimize complex processes through modern technology. We are in a phase of scaling our go‑to‑market motion and need stronger operational rigor to support growth. Marketing plays a critical role in pipeline creation and influence, and this position builds the systems and insights that enable smarter GTM decisions.

Requirements

• 3–5 years of experience in marketing operations or marketing technology in a B2B environment
• Hands‑on expertise with Salesforce and Pardot / Account Engagement, including lifecycle management and reporting
• Comfort working directly in WordPress for pages, forms, and landing pages
• Strong analytical skills with the ability to translate data into insights for non‑technical stakeholders
• Experience working with agencies across SEO, paid search, and analytics
• A mindset focused on accuracy, scalability, and continuous improvement

Responsibilities

• Lead Lifecycle & Salesforce Handoff Accuracy (First 6 Months): Review and refine lifecycle stages, lead routing logic, and campaign attribution models in Salesforce. Partner with sales operations to align definitions and monitor follow‑up compliance. Build reports that surface bottlenecks, delays, or breakdowns in the handoff process.
• Website Operations & Conversion Performance (First 6 Months): Own routine WordPress updates, landing pages, and form management without developer support. Ensure forms, UTMs, and campaign IDs are correctly mapped into Salesforce. Coordinate with the web agency on larger updates and structural improvements.
• Marketing Automation & Nurture Program Effectiveness (First 6 Months): Audit existing nurture programs and campaigns, retire outdated assets, and standardize templates and naming conventions. Build and maintain segmentation, scoring, and nurtures directly in Pardot while ensuring tight Salesforce alignment.
• Agency Performance & AI ‑ Enabled Channel Optimization (First 12 Months): Serve as the day‑to‑day contact for SEO and paid search partners, validating agency reporting against GA4 and Salesforce. Track spend and surface optimization opportunities. Identify and enable AI features within Salesforce, Pardot, analytics, or ad platforms, documenting use cases and results.
• Data Quality & Martech Reliability (First 12 Months): Audit key objects, fields, and integrations across the martech stack. Document ownership and workflows for critical data. Monitor recurring issues and resolve root causes in partnership with sales operations and agency partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed