Marketing Operations Lead

Sidetrade • Calgary, AB

9d • Hybrid

About The Position

Marketing is being reinvented by AI, and this role is central to that transformation. Sidetrade is seeking an AI-first Marketing Operations Lead to design, build, and orchestrate an intelligent, automated marketing engine. This is not a traditional Marketing Ops role; the successful candidate will reimagine marketing operations using AI, leveraging LLMs (Claude), automation, and data to create a high-performance, self-optimizing growth system. The role sits at the intersection of marketing, data, and AI, owning the architecture that powers the go-to-market strategy. The mission is to maximize leverage by replacing manual work with automation, accelerating execution, and unlocking insights at scale. This position offers the opportunity to build a next-generation marketing engine from the ground up, shaping how Sidetrade scales growth with intelligence, automation, and speed. Sidetrade is an AI company, listed on Euronext Growth, focused on revolutionizing how enterprises unlock value from customers using its Order-to-Cash Intelligence platform and Data Lake. The company prides itself on its diverse team of 38 nationalities, driving innovation, a one-team culture, and a customer-first mindset. Sidetrade has been positioned as a Gartner® Magic Quadrant™ Leader since 2022 and values passion and energy, encouraging candidates to learn and grow with them.

Requirements

• 5+ years in Marketing Operations within a B2B SaaS or technology company
• Expert-level Marketo (or HubSpot/Pardot) and Salesforce CRM experience
• Hands-on experience with AI tools in a marketing context (content, scoring, automation, or analytics)
• Strong analytical skills with experience in funnel reporting and attribution modelling
• Experience managing Martech integrations (APIs, Zapier, and third-party platforms)
• Working knowledge of HTML/CSS for email and landing page customization
• Highly organized, self-directed, and comfortable in a fast-paced, high-growth environment

Nice To Haves

• Marketo Certified Expert or equivalent certification
• Experience with ABM platforms (6sense, Demandbase, or Terminus)
• Familiarity with SQL or BI tools (Tableau, Looker)
• Background in revenue operations or cross-functional GTM alignment

Responsibilities

• Own and optimize the full Martech stack (Marketo, Salesloft, ZoomInfo, LinkedIn Sales Navigator, and adjacent tools)
• Embed AI tools into marketing workflows to automate tasks, improve personalization, and surface insights faster
• Manage lead lifecycle: scoring, routing, MQL handoff, and revenue attribution in partnership with sales, marketing, and BDRs
• Build, execute, and optimize campaigns including email nurture, webinars, events, and landing pages
• Maintain database hygiene, segmentation, and compliance (GDPR/CCPA)
• Deliver dashboards and reporting on funnel performance, campaign ROI, and pipeline contribution
• Evaluate and onboard new tools; manage vendor relationships and renewals
• Partner with sales, demand gen, and RevOps to align on shared goals and seamless handoffs

Benefits

• Hybrid work model – a flexible mix of in-office and remote days
• Great culture – active Social Club organizing regular team events and activities
• Health & wellness – medical coverage, life insurance, and other wellness programs
• Time off – competitive paid holidays plus public holidays
• Career growth & compensation – competitive salary, equal opportunities, learning & mentorship programs, and advancement support
• Committed to providing a welcoming and inclusive experience for every candidate
• If you need any accommodation during the hiring process, just let us know.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed