Marketing Operations Lead

Pylon•San Francisco, CA

8d•$150,000 - $180,000•Onsite

About The Position

Pylon is seeking a Marketing Operations Lead to manage the core of its marketing operations, including the marketing technology stack, campaign structure, lead scoring and routing, and data quality. This role is crucial for converting marketing-generated demand into pipeline. As a Series B company, Pylon is hiring this dedicated Marketing Ops role as the third member of the Revenue Operations team, reporting to the Head of Revenue Operations. The successful candidate will transform ambiguous requests into robust systems, automation, and reporting, moving beyond one-off solutions. A key responsibility will be leading the implementation of Marketo, including architecting programs, configuring the Salesforce sync, and migrating top-of-funnel and nurture campaigns.

Requirements

Deep Marketo expertise (forms, lists, program architecture, scoring, nurture, integrations) and experience running it end-to-end.
5-7 years in Marketing Operations or Revenue Operations, preferably in B2B SaaS.
Required Salesforce expertise, including hands-on admin experience with the Campaign object, campaign hierarchies, reporting, and dashboards.
Proven track record in designing lead scoring models, lead-to-account matching, and routing logic in B2B SaaS.
AI fluency and active use of AI tools for process improvement.
Systems thinking approach to problem-solving.
Clear communication skills for explaining technical and data concepts to non-technical stakeholders.
Ability to operate autonomously, manage a live request queue, lead multi-month projects, and translate vague requests into actionable systems.
Willingness to relocate to San Francisco or already be located there, with a preference for in-person work.

Nice To Haves

Prior experience leading a full MAP implementation or migration.
Experience with other MAPs (Customer.io or equivalent) alongside Marketo.
Depth in GTM/ad-platform tracking and attribution tools (Hockeystack, Bizible).
BI comfort in Hex (or Looker/Tableau) for metric modeling.
SQL comfort for ad hoc analysis in data warehouses (Snowflake, BigQuery, or similar).
Experience with intent/signal tools (Unify, UserGems) or CDP/data-activation tools (Sequel, Hightouch).
Experience partnering with dedicated Sales Ops and/or CS Ops.

Responsibilities

Own and administer the marketing technology stack, ensuring integration, cleanliness, and reliability of tools like Marketo, Customer.io, Unify, UserGems, Sequel, Hightouch, Clay, Navattic, Hex, and Salesforce, in partnership with Sales on Amplemarket.
Maintain a consistent campaign hierarchy in Salesforce for accurate reporting on webinars, paid campaigns, events, and sponsorships.
Design and refine lead scoring, lead-to-account matching, and routing logic with Sales Ops to ensure timely and accurate lead distribution.
Manage the lead source, channel taxonomy, and attribution model, ensuring data accuracy for pipeline reporting.
Oversee Google Tag Manager and ad-platform APIs, build and maintain paid audiences, and develop attribution models using tools like Hockeystack and Bizible.
Manage the end-to-end lead, MQL, and event lifecycle, including event operations and reliable enrichment across all sources.
Ensure email deliverability by managing sending-domain health, authentication, list hygiene, and proactively addressing deliverability issues.
Maintain compliance with data privacy regulations (GDPR, CCPA) for data collection, consent, preferences, suppression, and opt-outs.
Leverage AI and automation to streamline and improve enrichment, data cleanup, routing, reporting, and lifecycle workflows.
Collaborate with RevOps and Data teams to model and present marketing metrics, including MQL/S1/S2 pacing against targets.
Partner across RevOps (Sales Ops, CS Ops) on shared funnel definitions, handoffs, and SLAs, manage marketing ops budget, and provide system, reporting, and enablement support, including self-serve Hex dashboards.