Marketing Operations Lead

Guidant Power•Chicago, IL

1d•$105,000 - $115,000•Remote

About The Position

Guidant Power is seeking a Marketing Operations Lead to take ownership of daily marketing activities and build the necessary systems, data, campaigns, and processes to support the company's growth. This role offers direct exposure to company strategy, sales priorities, investment decisions, acquisitions, and business results. The initial focus will be on implementing HubSpot for marketing automation, integrating it with NetSuite and other data sources, developing campaigns, and managing external agencies and specialists. This is a hands-on individual contributor role with the potential for broader leadership as the company expands. The opportunity provides close proximity to decision-making, ownership of daily marketing operations, a chance to build and improve systems, visible work impacting pipeline and revenue growth, and access to a broader marketing community through Shore Capital.

Requirements

Five or more years of experience in B2B marketing operations, revenue operations, or demand generation.
Two or more years experience independently owning a marketing operations function or marketing automation platform.
Hands-on experience administering HubSpot and using advanced capabilities like automations, sequences, landing pages, campaigns, reporting, and integrations.
Experience managing lead processes from initial capture through closed won.
Experience coordinating agencies, vendors, contractors, budgets, and competing priorities.
Strong business judgment and the ability to connect marketing decisions to customer needs, sales effectiveness, pipeline, and revenue.
The ability to move comfortably between high-level planning and hands-on execution.

Nice To Haves

Experience in B2B services, industrial markets, engineering, electrical services, or multi-site enterprise sales.

Responsibilities

Manage the day-to-day execution of Guidant's marketing activities, primarily performed by outside agencies and specialists.
Establish priorities, schedules, budgets, deliverables, and performance expectations for internal and external resources.
Ensure marketing activities align with company growth objectives, service-line priorities, and sales needs.
Lead the implementation and rollout of HubSpot as Guidant's marketing automation platform.
Build processes for capturing, enriching, scoring, nurturing, and routing leads.
Establish clear definitions and workflows for leads, sales-accepted leads, and conversion into opportunities in NetSuite.
Create and manage automations, sequences, landing pages, forms, campaigns, segmentation, reporting, and integrations.
Maintain accurate, complete, and usable marketing data.
Develop and manage the marketing plan, campaign calendar, priorities, and budget.
Create and improve campaigns across email, SEO, paid advertising, events, webinars, and account-based marketing.
Build dashboards connecting marketing activity and investment to leads, opportunities, pipeline, and revenue.
Manage integrations among marketing automation, NetSuite, the website, and outside data sources.
Lead the integration of newly acquired companies into Guidant's marketing strategy, systems, data, processes, and brand.